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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Sports marketing"
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Konsumentenverhalten
Öffentlichkeitsarbeit
Sportmarketing
235
Sports marketing
235
Deutschland
60
Germany
60
Professional sports
59
Profisport
59
Sponsoring
49
Sponsorship
49
Sport
45
Sports
45
Football
36
Fußball
36
Sport event
32
Sportveranstaltung
32
Brand management
26
Markenführung
26
Marketing management
26
Marketingmanagement
26
Sport organization
24
Sportorganisation
24
Consumer behaviour
22
Public relations
17
Welt
17
World
17
Social Web
16
Social web
16
Sports economics
16
Sportökonomik
16
Brand image
15
Markenimage
15
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
USA
12
United States
12
Advertising effects
10
Event marketing
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Article
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630
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33
Arbeitspapier
7
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Non-commercial literature
7
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6
Conference paper
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Hopwood, Maria
3
Kaiser, Sebastian
3
Suchy, Günther
3
Ratten, Vanessa
2
Aeron, Varid
1
Altman, Hannah Josepha Rachel
1
Altman, Morris
1
Aragonés-Jericó, Cristina
1
Biechele, Christian
1
Blay Arráez, Rocío
1
Boyle, Raymond
1
Chadwick, Simon
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Cova, Bernard
1
Cova, Véronique
1
Csóka, László
1
Dimitropoulos, Panagiotis
1
Dimmock, James A.
1
Fenton, Alex
1
Fikentscher, Adrian
1
Goswami, Susobhan
1
Grohs, Reinhard
1
Guimarães, Guilherme
1
Haasper, Florian
1
Harrington, David Edwin
1
Haynes, Richard
1
Hegedüs, Réka
1
Horbel, Chris
1
Jin, Ginger Zhe
1
Kato, Andrew
1
Kitchin, Paul
1
Konstantino, Koronios
1
Koronios, Konstantinos
1
Königstorfer, Jörg
1
L'Etang, Jacquie
1
Lazaros, Ntasis
1
Lee, Byung-Kwan
1
Ma, Shang Chun
1
Ma, Shang-Ming
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Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Sport public relations and communication
4
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of sport finance
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
Strategies in sports marketing : technologies and emerging trends
2
Behavioural sports economics : a research companion
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Managing sport business : an introduction
1
Marketing analysis in sport business : global perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport marketing in a global environment : strategic perspectives
1
Sport, Business and Management : an international journal ; SBM
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
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ECONIS (ZBW)
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1
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
2
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
3
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
4
Beauty, preferences and choice exemplified in the sports market
Altman, Hannah Josepha Rachel
;
Altman, Morris
;
Torgler, …
- In:
Behavioural sports economics : a research companion
,
(pp. 201-221)
.
2022
Persistent link: https://www.econbiz.de/10013468458
Saved in:
5
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
6
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
7
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
8
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
9
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
10
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
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