//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~type_genre:"Bibliography"
~type_genre:"Book section"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Social Web
Sportmarketing
236
Sports marketing
236
Deutschland
60
Germany
60
Professional sports
58
Profisport
58
Sponsoring
49
Sponsorship
49
Sport
44
Sports
44
Football
36
Fußball
36
Sport event
33
Sportveranstaltung
33
Marketing management
27
Marketingmanagement
27
Brand management
26
Markenführung
26
Sport organization
24
Sportorganisation
24
Consumer behaviour
22
Welt
18
World
18
Public relations
17
Öffentlichkeitsarbeit
17
Social web
16
Sports economics
16
Sportökonomik
16
Brand image
15
Markenimage
15
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
12
Online-Marketing
12
USA
12
United States
12
Advertising effects
10
Event marketing
10
more ...
less ...
Online availability
All
Undetermined
9
Free
1
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Bibliography
Book section
Konferenzbeitrag
Article in journal
668
Aufsatz in Zeitschrift
668
Aufsatz im Buch
30
Arbeitspapier
7
Conference paper
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Case study
5
Fallstudie
5
Collection of articles of several authors
4
Hochschulschrift
4
Sammelwerk
4
Thesis
4
Collection of articles written by one author
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
23
German
12
Author
All
Ratten, Vanessa
2
Acikgoz, Fulya
1
Aeron, Varid
1
Alonso Dos Santos, Manuel
1
Altman, Hannah Josepha Rachel
1
Altman, Morris
1
Aragonés-Jericó, Cristina
1
Behler, Jens
1
Chadwick, Simon
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Cohen, Ivan K.
1
Cova, Bernard
1
Cova, Véronique
1
Csóka, László
1
Dimitropoulos, Panagiotis
1
Dimmock, James A.
1
Erkan, Ismail
1
Fenton, Alex
1
Fikentscher, Adrian
1
Goswami, Susobhan
1
Grohs, Reinhard
1
Guimarães, Guilherme
1
Haasper, Florian
1
Hajli, Nick
1
Harrington, David Edwin
1
Hegedüs, Réka
1
Herberth, Christoph
1
Horbel, Chris
1
Jin, Ginger Zhe
1
Kainz, Florian
1
Kambli, Guido
1
Kato, Andrew
1
Konstantino, Koronios
1
Koronios, Konstantinos
1
Krüger, Kevin
1
Königstorfer, Jörg
1
Lazaros, Ntasis
1
Lee, Byung-Kwan
1
Ma, Shang Chun
1
more ...
less ...
Published in...
All
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
4
Handbook of research on integrating social media into strategic marketing
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of sport finance
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Neue Herausforderungen an das Dienstleistungsmarketing
2
Sport marketing in a global environment : strategic perspectives
2
Behavioural sports economics : a research companion
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing analysis in sport business : global perspectives
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Marketing in the cyber era : strategies and emerging trends
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport, Business and Management : an international journal ; SBM
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
Strategies in sports marketing : technologies and emerging trends
1
The economics of sport and the media
1
The evolution of brands : from signals of quality to storehouses of trust
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
35
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
2
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
3
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
4
Beauty, preferences and choice exemplified in the sports market
Altman, Hannah Josepha Rachel
;
Altman, Morris
;
Torgler, …
- In:
Behavioural sports economics : a research companion
,
(pp. 201-221)
.
2022
Persistent link: https://www.econbiz.de/10013468458
Saved in:
5
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
6
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
7
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
8
Sport marketing and social media strategies : a literature review and research agenda
Zeren, Deniz
;
Erkan, Ismail
;
Acikgoz, Fulya
- In:
Sport marketing in a global environment : strategic …
,
(pp. 126-141)
.
2022
Persistent link: https://www.econbiz.de/10013475265
Saved in:
9
Sport fans' defense of the tribal brand : exploring determinants across two continents
Sierra, Jeremy J.
;
Taute, Harry A.
;
Lee, Byung-Kwan
- In:
Sport marketing in a global environment : strategic …
,
(pp. 142-160)
.
2022
Persistent link: https://www.econbiz.de/10013475266
Saved in:
10
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->