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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Konferenzschrift"
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Konsumentenverhalten
United States
Electronic Commerce
3,480
E-commerce
3,432
Social Web
3,120
Social web
3,120
Internet
2,381
Deutschland
1,581
Germany
1,569
Online-Marketing
1,466
Internet marketing
1,456
Online retailing
1,034
Online-Handel
1,034
Consumer behaviour
896
Theorie
853
Theory
853
Beziehungsmarketing
665
Relationship marketing
665
Welt
657
World
657
USA
648
Digitale Dienste
554
Web-based service
554
Electronic Banking
523
Electronic banking
523
Telecommunications industry
498
Telekommunikationssektor
498
Digital platform
491
Digitale Plattform
490
Geschäftsmodell
479
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476
Digitalisierung
476
Digitization
449
Informationstechnik
439
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418
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394
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392
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392
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371
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371
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1,386
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Aufsatz im Buch
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11,922
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11,922
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1,321
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1,305
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1,305
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989
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989
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416
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268
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232
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232
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168
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155
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155
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117
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73
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73
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61
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61
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28
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28
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24
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21
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19
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19
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19
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19
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16
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16
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Martínez-López, Francisco J.
10
Greenstein, Shane M.
9
Bauer, Hans H.
6
Grabner-Kräuter, Sonja
6
Gázquez-Abad, Juan Carlos
6
Malthouse, Edward C.
5
Alleman, James H.
4
Crew, Michael A.
4
Dholakia, Nikhilesh
4
Diehl, Sandra
4
Fantapié Altobelli, Claudia
4
Ho, Ree Chan
4
Indrawati
4
Lamla, Jörn
4
Madlberger, Maria
4
Rudolph, Thomas
4
Akgül, Yakup
3
Breidenbach, Petra
3
Conduit, Jodie
3
Crandall, Robert W.
3
Forman, Christopher
3
Gansler, Jacques S.
3
Goldfarb, Avi
3
Heinemann, Gerrit
3
Hotho, Andreas
3
Langner, Sascha
3
Lenz, Barbara
3
Lucyshyn, William
3
Mohd Suki, Norazah
3
Neuner, Michael
3
Penz, Elfriede
3
Phan, Dien D.
3
Pick, Doreén
3
Ruiz Mafe, Carla
3
Schwartz, Robert A.
3
Stenberg, Peter L.
3
Vrechopoulos, Adam P.
3
Welfens, Paul J. J.
3
Wiedmann, Klaus-Peter
3
Aakash, Aakash
2
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American Marketing Association
11
Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
2
International Telecommunications Society
2
AEI-Brookings Joint Center for Regulatory Studies
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Books on Demand GmbH <Norderstedt>
1
Cato Institute
1
Conference on Bank Structure and Competition <34, 1998, Chicago, Ill.>
1
Conference on Labor Market Intermediation <2007, Chicago, Ill.>
1
Conference on Postal and Delivery Economics <22., 2014, Frascati>
1
Conference on Postal and Delivery Economics <24., 2016, Florenz>
1
Conference on Postal and Delivery Economics <27., 2019, Dublin>
1
Conference “Competition on the Internet” <2013, München>
1
Council on Foreign Relations
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Ecademy CH
1
European Marketing Academy
1
Fachsymposium in Erinnerung an Arnold Picot <München> <2018>
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of New York
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK-Aktiengesellschaft <Nürnberg>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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The Routledge companion to digital consumption
13
Internet advertising : theory and research
9
SpringerLink / Bücher
9
Contemporary research in e-branding
8
Handbook of social media management : value chain and business models in changing media markets
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Springer Proceedings in Business and Economics
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Harvard business review : HBR
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Research
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
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ECONIS (ZBW)
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41
Integrating different channels : showrooming and webrooming : evolution of online channels
Türk, Elif
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 197-210)
.
2021
Persistent link: https://www.econbiz.de/10012492389
Saved in:
42
Gamification in e-commerce : enhancing digital customer engagement through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
Saved in:
43
How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza
;
Stegemann, Manuel
;
Linde, Janine Julia
; …
- In:
Sustainability in Business Management
,
(pp. 17-37)
.
2023
Persistent link: https://www.econbiz.de/10014337991
Saved in:
44
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
45
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
46
Customer purchase prediction and potential customer identification for digital marketing using machine learning
Sudhakara, Malla
;
Bhavya K. R.
;
Kumar, M. Rudra
; …
- In:
AI-driven intelligent models for business excellence
,
(pp. 95-111)
.
2023
Persistent link: https://www.econbiz.de/10014281338
Saved in:
47
SME digital content engagement with online customers
Petersen, Nicolaj Hannesbo
;
Knudsen, Gry Høngsmark
; …
- In:
Handbook of research on business model innovation …
,
(pp. 210-221)
.
2023
Persistent link: https://www.econbiz.de/10014281834
Saved in:
48
The electronic word-of-mouth (eWOM) focusing studies on tourism research
Medeková, Kristína
;
Pompurová, Kristína
; …
- In:
Online reputation management in destination and …
,
(pp. 29-49)
.
2023
Persistent link: https://www.econbiz.de/10014284877
Saved in:
49
Changes of online shopping among the elderly during the Corona-19 pandemic
Guterman, Hanna Gendel
;
Sohlberg, Idit
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-150)
.
2023
Persistent link: https://www.econbiz.de/10014289854
Saved in:
50
Mass customization's online sales configurator capabilities and purchase intention : the roles of psychological empowerment and ownership
Meddeb, Marwa
;
Moulins, Jean-Louis
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 1-10)
.
2024
Persistent link: https://www.econbiz.de/10014500979
Saved in:
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