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~source:"econis"
~subject:"Markenimage"
~subject:"Schätzung"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Search: subject_exact:"Consumer Behaviour"
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Schätzung
Consumer behaviour
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Benet-Martínez, Verónica
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Erdem, Tülin
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Valenzuela, Ana
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Brand management ; Vol. 3
8
Brand management ; Vol. 2
5
Brand management ; Vol. 1
4
Brand management ; Vol. 4
4
Cross-cultural and critical perspectives on brands
4
International marketing ; Vol. 2
3
Marketing-mix strategies - product strategy and promotion strategy
3
Corporate brand and corporate reputation
2
DUV : Wirtschaftswissenschaft
2
Europäische Hochschulschriften / 5
2
Neue betriebswirtschaftliche Forschung : Nbf
2
The evolution of brands : from signals of quality to storehouses of trust
2
Agrarwirtschaft / Sonderhefte : Zeitschrift für Betriebswirtschaft, Marktforschung u. Agrarpolitik
1
Contributions to management science
1
DUV / Wirtschaftswissenschaft
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler Edition Wissenschaft: Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Hochschulschriften zur Betriebswirtschaftslehre
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Measuring and managing brands
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Quantitative marketing techniques and analyses
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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1
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar
;
Kassim, Norizan M.
;
Hong, Heung-Ja
-
2010
Persistent link: https://www.econbiz.de/10003922775
Saved in:
2
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
-
2010
Persistent link: https://www.econbiz.de/10003922786
Saved in:
3
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk
Erdem, Tülin
;
Zhao, Ying
;
Valenzuela, Ana
-
2010
Persistent link: https://www.econbiz.de/10003922858
Saved in:
4
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
5
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
6
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
7
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
8
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
9
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
10
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
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