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~source:"econis"
~subject:"Markenimage"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
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2019
Persistent link: https://www.econbiz.de/10012105022
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2
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
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2018
Persistent link: https://www.econbiz.de/10011960279
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3
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
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2017
Persistent link: https://www.econbiz.de/10011659566
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4
Processing fluency in consumer judgments
Graf, Laura K. M.
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2016
Persistent link: https://www.econbiz.de/10011635358
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5
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
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2016
Persistent link: https://www.econbiz.de/10011635359
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6
Social motivations in markets and the public sphere
Friedrichsen, Jana
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2013
Persistent link: https://www.econbiz.de/10010191658
Saved in:
7
Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
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2008
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3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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8
Essays on retrieval ease- versus content-based judgments
Park, Se-bum
-
2004
Persistent link: https://www.econbiz.de/10003946467
Saved in:
9
Baugleiche Produkte aus Konsumentensicht : Auswirkungen auf die Dachmarken
Smoczok, Michael
-
1999
Persistent link: https://www.econbiz.de/10001352263
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10
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
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