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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"United States"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
United States
Marketingmanagement
40
Marketing management
39
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10
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10
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9
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9
Beziehungsmarketing
6
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6
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5
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Rajan Varadarajan
4
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4
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Sammlung
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731
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731
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189
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189
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119
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109
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109
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102
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95
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95
Arbeitspapier
66
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66
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65
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56
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47
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47
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42
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33
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33
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29
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29
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28
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17
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14
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Sheth, Jagdish N.
5
Wind, Yoram
2
Bettels, Jannick
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Freter, Hermann
1
Grote, Ulrike
1
Grönroos, Christian
1
Jäger, Nikolai Alexander
1
Kotler, Philip
1
Krishnan, Balaji C.
1
Nilsson, Tomas
1
Reibstein, David J.
1
Wiedmann, Klaus-Peter
1
Willmann, Daniel
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Gottfried Wilhelm Leibniz Universität Hannover
1
RWTH Aachen
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
5
Edition Wissenschaft - Apprimus
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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3
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
9
Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas
-
2005
Persistent link: https://www.econbiz.de/10003905681
Saved in:
10
Ausgewählte Beiträge zum Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
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