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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type:"book"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
Marketingmanagement
162
Marketing management
161
Marketing
32
USA
32
United States
32
Consumer behaviour
23
Konsumentenverhalten
23
Theorie
15
Theory
15
Beziehungsmarketing
12
Innovation management
12
Innovationsmanagement
12
Relationship marketing
12
Strategisches Management
11
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10
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10
Internationales Marketing
10
Strategic management
10
Welt
9
World
9
Firm performance
8
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8
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7
Brand management
7
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7
KMU
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Lieferantenmanagement
7
Markenführung
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SME
7
Supplier relationship management
7
E-commerce
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Electronic Commerce
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International market entry
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6
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6
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168
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Aufsatz in Zeitschrift
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Lehrbuch
79
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68
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47
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47
Graue Literatur
35
Non-commercial literature
35
Konferenzschrift
32
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30
Thesis
25
Aufsatzsammlung
21
Conference proceedings
21
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17
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Sheth, Jagdish N.
5
Wind, Yoram
2
Bowman, Douglas
1
Coates, Nigel
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Freter, Hermann
1
Gatignon, Hubert A.
1
Grönroos, Christian
1
Harker, Michael
1
Hart, David
1
Kotler, Philip
1
Krishnan, Balaji C.
1
McLeay, Fraser
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Universität Siegen / Lehrstuhl für Marketing
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Legends in marketing
5
Journal of marketing management : MM
2
Foundations and trends in marketing : FTMKT
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
5
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
6
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
7
Marketing cases : learning from marketing practice
Harker, Michael
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009384793
Saved in:
8
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
9
Market response and marketing mix models : trends and research oppotunities
Bowman, Douglas
;
Gatignon, Hubert A.
-
2009
Persistent link: https://www.econbiz.de/10008652395
Saved in:
10
Ausgewählte Beiträge zum Marketing
Freter, Hermann
-
1987
Persistent link: https://www.econbiz.de/10000788573
Saved in:
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