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~source:"econis"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
Marketingmanagement
7,205
Marketing management
7,202
Consumer behaviour
1,490
Konsumentenverhalten
1,490
Relationship marketing
979
Beziehungsmarketing
978
Marketing
938
Firm performance
847
Unternehmenserfolg
846
Markenführung
819
Brand management
818
USA
596
United States
594
Online-Marketing
569
Internet marketing
568
Innovation
557
KMU
499
SME
499
Theory
477
Theorie
475
Strategisches Management
447
Strategic management
446
Brand image
434
Markenimage
434
Social Web
380
Social web
380
International marketing
343
Internationales Marketing
340
Innovation management
319
Innovationsmanagement
319
Brand
296
Lieferantenmanagement
288
Supplier relationship management
288
Market orientation
287
Markenartikel
285
Werbewirkung
285
Advertising
284
Advertising effects
284
Werbung
280
Business-to-business marketing
259
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6
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Article
165
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10
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Aufsatz in Zeitschrift
Sammlung
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169
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79
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68
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57
Book section
57
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47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
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33
Hochschulschrift
30
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25
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22
Aufsatzsammlung
21
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18
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17
Glossar enthalten
17
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Working Paper
17
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9
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7
Collection of articles written by one author
6
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5
Fallstudie
5
Mehrbändiges Werk
5
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5
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4
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4
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4
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3
Elektronischer Datenträger
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2
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English
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German
6
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1
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Sheth, Jagdish N.
8
Hunt, Shelby D.
7
Tadajewski, Mark
6
Lehmann, Donald R.
4
Dibb, Sally
3
Kotler, Philip
3
Shaw, Eric H.
3
Stremersch, Stefan
3
Varadarajan, Rajan
3
Baker, Michael John
2
Di Benedetto, C. Anthony
2
Doherty, Anne Marie
2
Grönroos, Christian
2
Hult, G. Tomas M.
2
Jaworski, Bernard J.
2
Kayande, Ujwal
2
Kjellberg, Hans
2
Lindgreen, Adam
2
Line, Nathaniel D.
2
Lusch, Robert F.
2
Madhavaram, Sreedhar
2
Morgan, Neil A.
2
Panigyrakis, George
2
Roberts, John H.
2
Runyan, Rodney C.
2
Wensley, Robin
2
Wind, Yoram
2
Wooliscroft, Ben
2
Yang, Zhilin
2
Abou-Warda, Sherein H.
1
Ahmed, Bilal
1
Akaka, Melissa Archpru
1
Albers, Sönke
1
Albinsson, Pia A.
1
Altintzoglou, Themistoklis
1
Andreasen, Alan R.
1
Andrlic, Berislav
1
Ansary, Adel I. el-
1
Ardley, Barry
1
Atlas, Fouzia
1
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Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Universität Siegen / Lehrstuhl für Marketing
1
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AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing management : MM
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of business research : JBR
7
Journal of the Academy of Marketing Science
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Legends in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
European management journal
2
International journal of islamic marketing and branding
2
Journal of business-to-business marketing
2
Journal of customer behaviour
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of service management
2
The marketing review
2
Amfiteatru economic : an economic and business research periodical
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Economics, management and financial markets
1
Foundations and trends in marketing : FTMKT
1
Global business review
1
International Journal of Financial Studies : open access journal
1
International business review : the official journal of the European International Business Academy
1
International journal of business competition and growth : IJBCG
1
International journal of business innovation and research
1
International journal of economic sciences and applied research : IJESAR
1
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ECONIS (ZBW)
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1
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
2
Developing a strong sustainability research program in marketing
Press, Melea
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 96-114
Persistent link: https://www.econbiz.de/10012586858
Saved in:
3
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
4
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
5
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
6
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
7
Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad
;
Putra, Aditya Halim Perdana Kusuma
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
7
,
pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
Saved in:
8
The role of organismic integration theory in marketing science : a systematic review and research agenda
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
European management journal
40
(
2022
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10013198088
Saved in:
9
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
10
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
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