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~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
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Marketingtheorie
SME
Marketingmanagement
16,438
Marketing management
16,151
Marketing
3,307
Consumer behaviour
2,494
Konsumentenverhalten
2,494
Theory
2,246
Theorie
2,244
Beziehungsmarketing
1,861
Relationship marketing
1,860
Deutschland
1,629
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1,598
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1,358
Brand management
1,356
USA
1,284
United States
1,260
Online-Marketing
1,148
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1,106
Strategisches Management
1,105
Unternehmenserfolg
1,033
Firm performance
1,030
Strategic management
882
Innovation
847
KMU
763
Internationales Marketing
739
International marketing
733
Marktforschung
686
Social Web
671
Social web
671
Werbung
630
Markenimage
601
Brand image
598
Advertising
583
Market research
576
Marketing theory
537
Innovationsmanagement
528
Innovation management
514
Lieferantenmanagement
502
Supplier relationship management
502
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148
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Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Gilmore, Audrey
9
Laukkanen, Tommi
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Reijonen, Helen
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Carson, David
5
Dibb, Sally
5
Didonet, Simone Regina
5
Grönroos, Christian
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Pilarczyk, Bogna
5
Thurasamy Ramayah
5
Baker, Stephen
4
Bruhn, Manfred
4
Cadogan, John W.
4
Crick, James M.
4
Freiling, Jörg
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kitchen, Philip J.
4
Kollmann, Tobias
4
Kowalik, Izabela
4
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American Marketing Association
27
Springer Fachmedien Wiesbaden
4
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Cranfield School of Management
1
Deutscher Taschenbuch-Verlag <München>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing Science Institute <Cambridge, Mass.>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
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Published in...
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Journal of business research : JBR
31
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Marketing intelligence & planning
15
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Legends in marketing
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International marketing review
8
The journal of business & industrial marketing
8
Journal of small business strategy
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
The marketing review
7
Europäische Hochschulschriften / 5
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of economic perspectives : IJEP
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing communications
5
Marketing in kleinen und mittleren Unternehmen
5
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
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91
Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance : moderating effect of interfunctional coordination
Mathafena, Rose Boitumelo
;
Msimango-Galawe, Jabulile
- In:
Journal of entrepreneurship in emerging economies
15
(
2023
)
3
,
pp. 538-565
Persistent link: https://www.econbiz.de/10014311169
Saved in:
92
Contributory role of innovative capabilities in Malaysian small and medium enterprises performance
Ganesh, R.
;
Haslinda, A.
- In:
International journal of services, economics and management
14
(
2023
)
1
,
pp. 78-107
Persistent link: https://www.econbiz.de/10014311182
Saved in:
93
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
94
Website stage model for Brazilian wineries : an analysis of presence in digital and mobile media
Kieling, Ana Paula
;
Tezza, Rafael
;
Vargas, Guilherme Lima
- In:
International journal of wine business research
35
(
2023
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10014335593
Saved in:
95
Do entrepreneurial orientation and market orientation matter for MSMEs performance? : a systematic literature review
Kaushik, Namita
;
Dangwal, Ramesh Chandra
- In:
Paradigm : the journal of Institute of Management Technology
27
(
2023
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10014365810
Saved in:
96
Impact of digital marketing tools and methods on SMEs and proposed recommendations
Munna, Afzal Sayed
;
Shaikh, Md Sadeque Imam
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 173-191)
.
2023
Persistent link: https://www.econbiz.de/10014365970
Saved in:
97
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
98
Market and entrepreneurial orientation on business performance : role of networks innovation agility
Mulyana, Mulyana
;
Hendar, Hendar
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
6
,
pp. 944-960
Persistent link: https://www.econbiz.de/10014369642
Saved in:
99
The importance of marketing mix planning and customer orientation for venture capital-financed startups : impacts on valuation, performance, and survival
Woehler, Julia
;
Ernst, Cornelia
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014295051
Saved in:
100
Understanding relationship marketing strategy in Ghana's informal economy : a case of micro, small and medium enterprises
Adom, Kwame
;
Tettey, Louis Numelio
;
Acheampong, George
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 253-269
Persistent link: https://www.econbiz.de/10014295536
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