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~source:"econis"
~subject:"Marketingtheorie"
~subject:"SME"
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Marketingtheorie
SME
Marketingmanagement
16,438
Marketing management
16,151
Marketing
3,307
Consumer behaviour
2,494
Konsumentenverhalten
2,494
Theory
2,246
Theorie
2,244
Beziehungsmarketing
1,861
Relationship marketing
1,860
Deutschland
1,629
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1,598
Markenführung
1,358
Brand management
1,356
USA
1,284
United States
1,260
Online-Marketing
1,148
Internet marketing
1,106
Strategisches Management
1,105
Unternehmenserfolg
1,033
Firm performance
1,030
Strategic management
882
Innovation
847
KMU
763
Internationales Marketing
739
International marketing
733
Marktforschung
686
Social Web
671
Social web
671
Werbung
630
Markenimage
601
Brand image
598
Advertising
583
Market research
576
Marketing theory
537
Innovationsmanagement
528
Innovation management
514
Lieferantenmanagement
502
Supplier relationship management
502
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148
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Kotler, Philip
25
Keller, Kevin Lane
15
Homburg, Christian
14
Sheth, Jagdish N.
13
Gilmore, Audrey
9
Laukkanen, Tommi
9
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
O'Dwyer, Michele
8
Reijonen, Helen
8
Walker, Orville C.
8
Hunt, Shelby D.
7
Krohmer, Harley
7
Tadajewski, Mark
7
Wensley, Robin
7
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
5
Carson, David
5
Dibb, Sally
5
Didonet, Simone Regina
5
Grönroos, Christian
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Pilarczyk, Bogna
5
Thurasamy Ramayah
5
Baker, Stephen
4
Bruhn, Manfred
4
Cadogan, John W.
4
Crick, James M.
4
Freiling, Jörg
4
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kitchen, Philip J.
4
Kollmann, Tobias
4
Kowalik, Izabela
4
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American Marketing Association
27
Springer Fachmedien Wiesbaden
4
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Springer Gabler <Firma>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Cranfield School of Management
1
Deutscher Taschenbuch-Verlag <München>
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration
1
ICORIA <10, 2011, Berlin>
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Institute for the Study of Business Markets
1
Institute of Practitioners in Advertising <London>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing Science Institute <Cambridge, Mass.>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
National Council of Applied Economic Research
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Summer Educators' Conference
1
Summer Educators' Conference <2009, Chicago, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Svenska Handelshögskolan <Helsinki>
1
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Published in...
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Journal of business research : JBR
31
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Marketing intelligence & planning
15
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Lehrbuch
13
AMS review : official publication of the Academy of Marketing Science
11
European journal of marketing : EJM
11
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
Legends in marketing
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International business review : the official journal of the European International Business Academy
8
International entrepreneurship and management journal
8
International marketing review
8
The journal of business & industrial marketing
8
Journal of small business strategy
7
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
The marketing review
7
Europäische Hochschulschriften / 5
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of economic perspectives : IJEP
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing communications
5
Marketing in kleinen und mittleren Unternehmen
5
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1
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41
The impact of marketing modification on the performance of food processing SMEs in Ghana
Abrokwah-Larbi, Kwabena
;
Awuku-Larbi, Yaw
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
1
,
pp. 163-190
Persistent link: https://www.econbiz.de/10014506522
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42
Entrepreneurial marketing strategy in craft-based businesses in an emerging market : a qualitative interpretivist approach
Saiyed, Abrar Ali Mohammadusman
;
Shaikh, Ateeque
; …
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 279-302
Persistent link: https://www.econbiz.de/10014506561
Saved in:
43
Sourcing and cocreating course-client entrepreneurial marketing (EM) projects
Dalecki, Linden
- In:
Journal of research in marketing and entrepreneurship
26
(
2024
)
2
,
pp. 368-387
Persistent link: https://www.econbiz.de/10014506569
Saved in:
44
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
45
Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad
;
Iqbal, Muhammad Jawad
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 534-552
Persistent link: https://www.econbiz.de/10014584753
Saved in:
46
Macrantha Sealant : a positioning strategy
Purandare, Shraddha
- In:
Asian journal of management cases
21
(
2024
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
Saved in:
47
Adoption of digital marketing in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
Saved in:
48
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
49
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
50
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
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