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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Theory"
~type_genre:"Conference proceedings"
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Marketingtheorie
Theory
Marketingmanagement
136
Marketing management
132
Marketing
36
Deutschland
30
Germany
30
Marketing theory
22
Market research
17
Marktforschung
17
Consumer behaviour
16
Konsumentenverhalten
16
Theorie
16
USA
13
United States
13
Welt
13
World
13
Management
12
Werbung
11
Advertising
10
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10
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10
Selling
10
Verkauf
10
Brand management
8
Markenführung
8
Russia
8
Russland
8
Organisatorischer Wandel
7
Organizational change
7
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7
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6
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5
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Conference proceedings
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628
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628
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559
Thesis
523
Bibliografie enthalten
387
Bibliography included
387
Lehrbuch
310
Aufsatz im Buch
283
Book section
283
Graue Literatur
280
Non-commercial literature
280
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275
Arbeitspapier
141
Working Paper
141
Collection of articles of several authors
137
Sammelwerk
137
Aufsatzsammlung
96
Konferenzschrift
49
Case study
44
Fallstudie
44
Glossar enthalten
43
Glossary included
43
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37
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37
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25
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19
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15
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15
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11
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11
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10
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6
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6
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6
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6
Elektronischer Datenträger
5
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5
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4
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English
23
German
8
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Backhaus, Klaus
2
Meffert, Heribert
2
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Coates, Nigel
1
Cron, William L.
1
Djafarova, Elmira
1
Doblaski, Lutz
1
Doherty, Anne Marie
1
Eisend, Martin
1
Evans, Kenneth R.
1
Feilmeier, Manfred
1
Fließ, Sabine
1
Froböse, Michael
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hansen, Ursula
1
Hart, David
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hunter, Gary K.
1
Hörschgen, Hans
1
Jacob, Frank
1
Jørgensen, Steffen
1
Kleinaltenkamp, Michael
1
Krishnan, Ram
1
Kunz, Reinhard
1
LeClair, Debbie Thorne
1
McLeay, Fraser
1
Moore, Marian C.
1
Parasuraman, A.
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Sheth, Jagdish N.
1
Slotegraaf, Rebecca
1
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American Marketing Association
15
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Deutsche Gesellschaft für Versicherungsmathematik
1
European Advertising Academy
1
Freie Universität Berlin / Institut für Marketing
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
ICORIA <10, 2011, Berlin>
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Marketing-Symposium <1995, Haigerloch>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Hohenheim / Lehrstuhl für Absatzwirtschaft
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Published in...
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Proceedings series / American Marketing Association
6
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Journal of marketing management : MM
2
AMA educators' proceedings
1
Advances in advertising research
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Research
1
Lecture notes in economics and mathematical systems : LNEMS
1
Schriftenreihe angewandte Versicherungsmathematik
1
Series / American Marketing Association
1
VDI-Berichte
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
6
Die Dividende des Dialogs : Dokumentation des Symposiums anläßlich des 30-jährigrn Bestehens der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e. V.
Backhaus, Klaus
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10013330229
Saved in:
7
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
8
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
9
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
10
Marketing theory and applications ; 2008=Vol. 19
Brown, Tom
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003736879
Saved in:
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