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~source:"econis"
~subject:"Marketingtheorie"
~subject:"USA"
~type_genre:"Festschrift"
~type_genre:"Sammlung"
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Marketingtheorie
USA
Marketingmanagement
71
Marketing management
64
Theorie
22
Theory
22
Marketing
18
Deutschland
15
Germany
14
Consumer behaviour
13
Konsumentenverhalten
13
Marketing theory
12
Beziehungsmarketing
11
Relationship marketing
11
International marketing
6
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6
Management
6
Market research
6
Marktforschung
6
Strategisches Management
6
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5
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Innovationsmanagement
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Rajan Varadarajan
4
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Dienstleistungsmarketing
3
Estimation
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Heribert Meffert
3
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3
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16
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Festschrift
Sammlung
Article in journal
733
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733
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188
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188
Lehrbuch
120
Graue Literatur
110
Non-commercial literature
110
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103
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95
Sammelwerk
95
Arbeitspapier
66
Hochschulschrift
66
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66
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57
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47
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47
Konferenzschrift
42
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33
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33
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31
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29
Conference proceedings
28
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18
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18
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14
Ratgeber
14
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10
Fallstudiensammlung
10
Handbook
8
Handbuch
8
Bibliografie
6
CD-ROM, DVD
6
Conference paper
5
Konferenzbeitrag
5
Mehrbändiges Werk
5
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Elektronischer Datenträger
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Sheth, Jagdish N.
10
Kumar, V.
5
Wind, Yoram
2
Bauer, András
1
Bettels, Jannick
1
Diamantopoulos, Adamantios
1
Freter, Hermann
1
Fritz, Wolfgang
1
Grote, Ulrike
1
Grönroos, Christian
1
Hildebrandt, Lutz
1
Jäger, Nikolai Alexander
1
Kotler, Philip
1
Krishnan, Balaji C.
1
Leone, Robert P.
1
Nilsson, Tomas
1
Peters, Kay
1
Petersen, J. Andrew
1
Reibstein, David J.
1
Srinivasan, Raji
1
Venkatesan, Rajkumar
1
Wagner, Udo
1
Wiedmann, Klaus-Peter
1
Willmann, Daniel
1
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Gottfried Wilhelm Leibniz Universität Hannover
1
RWTH Aachen
1
Universität Siegen / Lehrstuhl für Marketing
1
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Legends in marketing
10
Edition Wissenschaft - Apprimus
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
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3
The long-term performance consequences of responsive and proactive market orientation and innovation orientation : an empirical investigation of U.S. companies
Jäger, Nikolai Alexander
-
2015
Persistent link: https://www.econbiz.de/10011308711
Saved in:
4
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
9
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
10
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
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