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~source:"econis"
~subject:"Marketingtheorie"
~subject:"Wettbewerbsstrategie"
~type_genre:"Reprint"
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Marketingtheorie
Wettbewerbsstrategie
Marketingmanagement
118
Marketing management
117
Marketing theory
18
USA
15
United States
15
Brand management
14
Markenführung
14
Consumer behaviour
13
Konsumentenverhalten
13
International marketing
12
Internationales Marketing
12
Marketing
11
Beziehungsmarketing
8
Brand image
8
Markenimage
8
Relationship marketing
8
Strategic management
8
Strategisches Management
8
Theorie
8
Theory
8
Firm performance
7
Unternehmenserfolg
7
Competitive strategy
5
Innovation
5
Market entry
5
Markteintritt
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Welt
5
World
5
Advertising planning
4
Brand
4
Distribution channel
4
Globalisierung
4
Globalization
4
Markenartikel
4
Selling
4
Verkauf
4
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Type of publication
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Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
342
Aufsatz in Zeitschrift
342
Hochschulschrift
97
Aufsatz im Buch
95
Book section
95
Lehrbuch
95
Thesis
88
Textbook
80
Collection of articles of several authors
70
Sammelwerk
70
Graue Literatur
66
Non-commercial literature
66
Konferenzschrift
39
Aufsatzsammlung
38
Bibliografie enthalten
36
Bibliography included
36
Arbeitspapier
32
Working Paper
32
Conference proceedings
26
Glossar enthalten
18
Glossary included
18
Case study
17
Fallstudie
17
Collection of articles written by one author
8
Sammlung
8
Festschrift
7
Guidebook
6
Handbook
6
Handbuch
6
Ratgeber
6
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Konferenzbeitrag
4
Bibliografie
3
CD-ROM, DVD
3
Elektronischer Datenträger
3
Einführung
2
Monografische Reihe
2
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Language
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English
23
Author
All
Varadarajan, P. Rajan
3
Webster, Frederick E.
2
Yadav, Manjit S.
2
Akaah, Ishmael P.
1
Anderson, Paul F.
1
Bloomfield, Daniel
1
Brownlie, Douglas
1
Cadogan, John
1
Cadogan, John W.
1
Dadzie, Kofi Q.
1
Diamantopoulos, Adamantios
1
Doyle, Peter
1
Fahy, John
1
Frazer, Charles F.
1
Greenley, Gordon E.
1
Gregory, Gary
1
Grönroos, Christian
1
Hollander, Stanley C.
1
Hooley, Graham J.
1
Hutt, Michael D.
1
Håkansson, Håkan
1
Jayachandran, Satish
1
Karavdic, Munib
1
Kerr, Gayle
1
Kotler, Philip
1
Levy, Sidney J.
1
Maclaran, Pauline
1
Moorman, Christine
1
Reingen, Peter H.
1
Riordan, Edward A.
1
Ronchetto, John R.
1
Saren, Michael
1
Shapiro, Benson P.
1
Östberg, Claes
1
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Published in...
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The impact of theory on representations of the consumer and the marketing organisation
6
Major theoretical debates and contemporary issues in marketing theory
4
Evolving and emerging issues in marketing strategy
2
Marketing strategy processes and tools
2
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
International marketing ; Vol. 1
1
Marketing-mix strategies - product strategy and promotion strategy
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The evolution of nonprofit marketing
1
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ECONIS (ZBW)
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Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
2
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
Saved in:
3
Marketing strategy : an assessment of the state of the field and outlook
Varadarajan, P. Rajan
;
Jayachandran, Satish
-
2009
Persistent link: https://www.econbiz.de/10003837010
Saved in:
4
Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
Saved in:
5
Tracing emergent processes in marketing strategy formation
Hutt, Michael D.
;
Reingen, Peter H.
;
Ronchetto, John R.
-
2009
Persistent link: https://www.econbiz.de/10003836036
Saved in:
6
Market-focused resource, competitve positioning and firm performance
Hooley, Graham J.
;
Greenley, Gordon E.
;
Fahy, John
; …
-
2009
Persistent link: https://www.econbiz.de/10003836046
Saved in:
7
Creative strategy : a management perspective
Frazer, Charles F.
-
2009
Persistent link: https://www.econbiz.de/10003836354
Saved in:
8
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
Saved in:
9
The marketing concept : a déjà vu
Hollander, Stanley C.
-
2008
Persistent link: https://www.econbiz.de/10003644603
Saved in:
10
Valuing marketing's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
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