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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
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Marketingtheorie
Marketingmanagement
2,681
Marketing management
2,675
Theorie
371
Theory
371
Deutschland
345
Germany
345
Beziehungsmarketing
276
Relationship marketing
276
Consumer behaviour
249
Konsumentenverhalten
249
Brand management
196
Markenführung
196
USA
195
United States
195
Marketing
178
Internet marketing
169
Online-Marketing
169
Social Web
125
Social web
125
KMU
108
SME
108
International marketing
103
Internationales Marketing
103
Innovation
102
Strategisches Management
96
Strategic management
92
Target group
84
Zielgruppe
84
Marketing theory
74
Marktforschung
73
Werbung
72
Advertising
71
Market research
71
Public relations
69
Öffentlichkeitsarbeit
68
Electronic Commerce
67
E-commerce
66
Innovation management
66
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66
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Article
56
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18
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169
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68
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47
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63
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10
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Grönroos, Christian
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Saren, Michael
2
Webster, Frederick E.
2
Wensley, Robin
2
Akaah, Ishmael P.
1
Albert, Lars
1
Ambrosi, Klaus
1
Anand, Sandip
1
Anderson, Paul F.
1
Andrews, Rick L.
1
Anttila, Mai
1
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1
Badot, Olivier
1
Baker, Jonathan J.
1
Benton, Raymond
1
Bhattacharya, C. B.
1
Bijmolt, Tammo H. A.
1
Bloomfield, Daniel
1
Blut, Markus
1
Bolton, Ruth N.
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brownlie, Douglas
1
Bruyère, Sébastien
1
Bucci, Ampelio
1
Cadogan, John W.
1
Cason, Timothy N.
1
Chatterjee, Somnath
1
Choi, Jeonghye
1
Clark, Paul
1
Cornwell, T. Bettina
1
Cova, Bernard
1
Dadzie, Kofi Q.
1
Daskou, Sofia
1
Datta, Shakun
1
Dekimpe, Marnik G.
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
Faculty & research / Insead : working paper series
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
Management working paper
2
The marketing book
2
Advertising in new formats and media : current research and implications for marketers
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Does marketing need reform? : fresh perspectives on the future
1
ERIM report series research in management
1
ESCP Europe working paper
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
International marketing ; Vol. 1
1
Krannert working paper series
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Meddelanden från Svenska Handelshögskolan
1
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
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4
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
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5
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
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6
Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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7
Defining political marketing
Ormrod, Robert P.
-
2012
Persistent link: https://www.econbiz.de/10009632217
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8
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
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9
Corporate Social Responsibility in der Marketing- und Markenforschung : ein systematischer Überblick zum aktuellen Stand der empirischen Forschung
Waßmann, Jan
-
2011
Die Implementierung einer gesellschaftlichen Verantwortung von Unternehmen, auch Corporate Social Responsibility (CSR) genannt, entwickelt sich zunehmend zu einem bedeutenden Managementkonzept der strategischen Unternehmensführung in der Praxis. Von dieser Entwicklung ist insbesondere das...
Persistent link: https://www.econbiz.de/10009160050
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10
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
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