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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"CD-ROM, DVD"
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Marketingtheorie
Marketingmanagement
2,225
Marketing management
2,222
Deutschland
295
Germany
295
Theorie
245
Theory
245
Beziehungsmarketing
232
Relationship marketing
232
Brand management
180
Markenführung
180
Consumer behaviour
179
Konsumentenverhalten
179
Internet marketing
157
Online-Marketing
157
Marketing
150
USA
147
United States
147
Social Web
120
Social web
120
International marketing
100
Internationales Marketing
100
KMU
93
SME
93
Innovation
81
Target group
75
Zielgruppe
75
Strategisches Management
73
Strategic management
72
Marketing theory
59
Advertising
58
Public relations
58
Werbung
58
Öffentlichkeitsarbeit
58
E-commerce
57
Electronic Commerce
57
Marktforschung
57
Market research
56
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52
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52
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Article
56
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Aufsatz im Buch
CD-ROM, DVD
Article in journal
169
Aufsatz in Zeitschrift
169
Lehrbuch
79
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68
Book section
56
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
38
Non-commercial literature
38
Konferenzschrift
33
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30
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25
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22
Aufsatzsammlung
21
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18
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18
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18
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17
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17
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9
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7
Collection of articles written by one author
6
Mehrbändiges Werk
6
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6
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5
Fallstudie
5
Conference paper
4
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4
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4
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4
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3
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2
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English
52
German
7
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McCarthy, Edmund Jerome
2
Perreault, William D.
2
Saren, Michael
2
Webster, Frederick E.
2
Wensley, Robin
2
Akaah, Ishmael P.
1
Ambrosi, Klaus
1
Anand, Sandip
1
Anderson, Paul F.
1
Andrews, Rick L.
1
Athanasula-Reppa, Anastasia
1
Badot, Olivier
1
Baker, Jonathan J.
1
Benton, Raymond
1
Bhattacharya, C. B.
1
Bijmolt, Tammo H. A.
1
Bloomfield, Daniel
1
Blut, Markus
1
Bolton, Ruth N.
1
Boyd, Harper W.
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brownlie, Douglas
1
Bruyère, Sébastien
1
Bucci, Ampelio
1
Cadogan, John W.
1
Chatterjee, Somnath
1
Cornwell, T. Bettina
1
Cova, Bernard
1
Dadzie, Kofi Q.
1
Daskou, Sofia
1
Diamantopoulos, Adamantios
1
Diller, Hermann
1
Doherty, Anne Marie
1
Doyle, Peter
1
Dugulan, Diana
1
Dutta, P. K.
1
Fehrer, Julia
1
Filho, Calixto Salomão
1
Gregory, Gary
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
McGraw-Hill/Irwin series in marketing
2
The marketing book
2
Advertising in new formats and media : current research and implications for marketers
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Does marketing need reform? : fresh perspectives on the future
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
International marketing ; Vol. 1
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
McGraw-Hill/Irwin series in management
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Promotional culture and convergence : markets, methods, media
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on political economy and law
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of critical management studies
1
The Routledge handbook of service research insights and ideas
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
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4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
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5
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
6
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
7
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
8
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
9
Environmental ethics : theory and implications for marketing
Benton, Raymond
- In:
Handbook on ethics and marketing
,
(pp. 238-262)
.
2015
Persistent link: https://www.econbiz.de/10011302053
Saved in:
10
The core concept of marketing management
Plinke, Wulff
-
2015
Persistent link: https://www.econbiz.de/10010508490
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