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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Biografie"
~type_genre:"Case study"
~type_genre:"Collection of articles of several authors"
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Marketingtheorie
Marketingmanagement
1,080
Marketing management
1,043
Marketing
293
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220
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217
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133
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133
USA
101
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4
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4
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3
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2
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2
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1
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1
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1
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1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
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Pearson Deutschland GmbH
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1
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1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
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1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Proceedings series / American Marketing Association
5
Legends in marketing
4
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3
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2
Edward Elgar E-Book Archive
2
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2
Journal of marketing management : MM
2
Advances in advertising research
1
Always learning
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
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Gabler Research
1
History of marketing thought ; Volume 1
1
Lecture notes in economics and mathematical systems : LNEMS
1
Marketing intelligence & planning
1
Marketing knowledge series
1
Routledge companions
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SAGE library in marketing
1
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Studienreihe angewandte Betriebswirtschaftslehre
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ECONIS (ZBW)
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Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
2
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
Freiling, Jörg
(
ed.
);
Kollmann, Tobias
(
contributor
)
-
2015
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010528993
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
6
Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
-
2009
Persistent link: https://www.econbiz.de/10003895154
Saved in:
7
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
8
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
9
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
10
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
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