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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Biografie"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Marketingtheorie
Marketingmanagement
582
Marketing management
567
Marketing
135
Deutschland
112
Germany
110
Theorie
57
Theory
57
USA
56
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56
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51
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51
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45
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41
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41
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40
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40
Consumer behaviour
38
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38
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30
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29
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28
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28
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25
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25
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25
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24
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22
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68
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47
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38
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33
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30
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25
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21
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6
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4
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2
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2
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2
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1
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1
Bloomfield, Daniel
1
Brady, Michael K.
1
Brown, Tom
1
Coates, Nigel
1
Cron, William L.
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Eisend, Martin
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hart, David
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hunter, Gary K.
1
Jørgensen, Steffen
1
Korner, Marcel
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
McCarthy, Edmund Jerome
1
McLeay, Fraser
1
Moore, Marian C.
1
Neu, Matthias
1
Parasuraman, A.
1
Pechmann, Connie
1
Reynolds, Kristy
1
Scheer, Lisa K.
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Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
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Viswanathan, Madhu
1
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1
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15
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1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
European Advertising Academy
1
ICORIA <10, 2011, Berlin>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Pearson Deutschland GmbH
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
1
Winter Educators' Conference <1998, Austin, Tex.>
1
Winter Educators' Conference <2002, Austin, Tex.>
1
Winter Educators' Conference <2004, Scottsdale, Ariz.>
1
Winter Educators' Conference <2008, Austin, Tex.>
1
Winter Educators' Conference <2009, Tampa, Fla.>
1
Winter Educators' Conference <2010, New Orleans, La.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Proceedings series / American Marketing Association
6
Journal of marketing management : MM
2
AMA educators' proceedings
1
Advances in advertising research
1
Always learning
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Research
1
History of marketing thought ; Volume 1
1
Lecture notes in economics and mathematical systems : LNEMS
1
Series / American Marketing Association
1
Studienreihe angewandte Betriebswirtschaftslehre
1
wi - Wirtschaft
1
wi wirtschaft
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ECONIS (ZBW)
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Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
2
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing
McLeay, Fraser
(
ed.
);
Coates, Nigel
(
ed.
); …
-
Academy of Marketing / Conference <49., 2016, …
-
2017
Persistent link: https://www.econbiz.de/10011746348
Saved in:
3
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
4
Marketing-Management
: Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
5
Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
-
2009
Persistent link: https://www.econbiz.de/10003895154
Saved in:
6
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
Special issue: Academy of Marketing Annual Conference 2013 : Marketing relevance
Doherty, Anne Marie
(
contributor
)
-
Academy of Marketing
-
2014
Persistent link: https://www.econbiz.de/10010410835
Saved in:
9
Die Dividende des Dialogs : Dokumentation des Symposiums anläßlich des 30-jährigrn Bestehens der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e. V.
Backhaus, Klaus
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10013330229
Saved in:
10
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
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