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~source:"econis"
~subject:"Marketingtheorie"
~type_genre:"Book section"
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Marketingtheorie
Marketingmanagement
2,196
Marketing management
2,193
Deutschland
295
Germany
295
Theorie
242
Theory
242
Beziehungsmarketing
227
Relationship marketing
227
Brand management
178
Markenführung
178
Consumer behaviour
172
Konsumentenverhalten
172
Internet marketing
153
Online-Marketing
153
Marketing
145
USA
145
United States
145
Social Web
120
Social web
120
International marketing
97
Internationales Marketing
97
KMU
93
SME
93
Innovation
79
Target group
73
Zielgruppe
73
Strategic management
72
Strategisches Management
72
Public relations
58
Öffentlichkeitsarbeit
58
E-commerce
57
Electronic Commerce
57
Marketing theory
57
Advertising
55
Marktforschung
55
Werbung
55
Market research
54
Distribution channel
51
Vertriebsweg
51
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Undetermined
4
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Article
57
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Book section
Article in journal
166
Aufsatz in Zeitschrift
166
Lehrbuch
79
Textbook
68
Aufsatz im Buch
57
Collection of articles of several authors
47
Sammelwerk
47
Graue Literatur
37
Non-commercial literature
37
Konferenzschrift
33
Hochschulschrift
30
Thesis
25
Conference proceedings
22
Aufsatzsammlung
21
Reprint
18
Arbeitspapier
17
Glossar enthalten
17
Glossary included
17
Working Paper
17
Bibliografie enthalten
9
Bibliography included
9
Festschrift
7
Collection of articles written by one author
6
Sammlung
6
Case study
5
Fallstudie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Conference paper
4
Handbook
4
Handbuch
4
Konferenzbeitrag
4
CD-ROM, DVD
3
Elektronischer Datenträger
3
Bibliografie
2
Monografische Reihe
2
Series
2
Accompanied by computer file
1
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1
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English
50
German
7
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All
Saren, Michael
2
Webster, Frederick E.
2
Wensley, Robin
2
Akaah, Ishmael P.
1
Ambrosi, Klaus
1
Anand, Sandip
1
Anderson, Paul F.
1
Andrews, Rick L.
1
Aspers, Patrik
1
Athanasula-Reppa, Anastasia
1
Badot, Olivier
1
Baker, Jonathan J.
1
Beckert, Jens
1
Benton, Raymond
1
Bhattacharya, C. B.
1
Bijmolt, Tammo H. A.
1
Bloomfield, Daniel
1
Blut, Markus
1
Bolton, Ruth N.
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Brownlie, Douglas
1
Bruyère, Sébastien
1
Bucci, Ampelio
1
Cadogan, John W.
1
Chatterjee, Somnath
1
Cornwell, T. Bettina
1
Cova, Bernard
1
Dadzie, Kofi Q.
1
Daskou, Sofia
1
Diamantopoulos, Adamantios
1
Diller, Hermann
1
Doherty, Anne Marie
1
Doyle, Peter
1
Dugulan, Diana
1
Dutta, P. K.
1
Fehrer, Julia
1
Filho, Calixto Salomão
1
Gregory, Gary
1
Grönroos, Christian
1
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The impact of theory on representations of the consumer and the marketing organisation
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Major theoretical debates and contemporary issues in marketing theory
3
Critical marketing : defining the field
2
Fundamentals of marketing research ; Vol. 6
2
Handbook of qualitative research methods in marketing
2
The marketing book
2
Advertising in new formats and media : current research and implications for marketers
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Competitive intelligence 2.0 : organization, innovation and territory
1
Contemplating corporate marketing, identity and communication
1
Developing digital marketing : relationship perspectives
1
Does marketing need reform? : fresh perspectives on the future
1
Fundamentals of business-to-business marketing
1
Handbook of relationship marketing
1
Handbook on ethics and marketing
1
Historical research in marketing management
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Integrated marketing communication
1
Interactive and multi-channel marketing
1
International marketing ; Vol. 1
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Market research handbook
1
Marketing : metaphors and metamorphosis
1
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
1
Marketing strategy processes and tools
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
1
Promotional culture and convergence : markets, methods, media
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research handbook on political economy and law
1
Strategic uses of social media for improved customer retention
1
The Oxford handbook of critical management studies
1
The Routledge handbook of service research insights and ideas
1
The development of critical perspectives in marketing
1
The development of marketing theory and its philosophical underpinnings
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
2
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
3
Service-dominant logic and market innovation
Baker, Jonathan J.
;
Fehrer, Julia
;
Brodie, Roderick J.
- In:
The Routledge handbook of service research insights and …
,
(pp. 24-45)
.
2020
Persistent link: https://www.econbiz.de/10012238608
Saved in:
4
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Historical research in marketing management
,
(pp. 135-159)
.
2018
Persistent link: https://www.econbiz.de/10011926745
Saved in:
5
Marketing on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
6
The basics of marketing strategy
Wensley, Robin
- In:
The marketing book
,
(pp. 53-85)
.
2016
Persistent link: https://www.econbiz.de/10011471631
Saved in:
7
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
8
From advertising avoidance to advertising approach : rethinking attention in new advertising formats
Rosengren, Sara
- In:
Advertising in new formats and media : current research …
,
(pp. 3-18)
.
2016
Persistent link: https://www.econbiz.de/10011473385
Saved in:
9
Environmental ethics : theory and implications for marketing
Benton, Raymond
- In:
Handbook on ethics and marketing
,
(pp. 238-262)
.
2015
Persistent link: https://www.econbiz.de/10011302053
Saved in:
10
Ethische Dimensionen von Marketingtheorien : das Beispiel von Transaktionen und Beziehungen
Haase, Michaela
-
2015
Persistent link: https://www.econbiz.de/10010482890
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