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~source:"econis"
~subject:"Relationship marketing"
~subject:"Wettbewerbsstrategie"
~type_genre:"Case study"
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Relationship marketing
Wettbewerbsstrategie
Telecommunications industry
178
Telekommunikationssektor
178
Deutschland
42
Germany
42
Telecommunications
29
Telekommunikation
29
Deutsche Telekom AG
22
USA
19
United States
19
Mobile communications
18
Mobilkommunikation
18
China
15
Großbritannien
15
United Kingdom
15
Strategisches Management
14
Organisatorischer Wandel
13
Organizational change
13
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13
Beziehungsmarketing
11
Schweiz
11
Switzerland
11
Innovation management
10
Innovationsmanagement
10
Theorie
10
Theory
10
Business process management
9
India
9
Indien
9
Innovation
9
Mobile phone
9
Mobiltelefon
9
Prozessmanagement
9
Social Web
9
Social web
9
Competitive strategy
8
Corporate Social Responsibility
8
Corporate social responsibility
8
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14
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7
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174
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174
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45
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45
Graue Literatur
40
Non-commercial literature
40
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39
Thesis
34
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29
Working Paper
29
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21
Bibliografie enthalten
9
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3
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3
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2
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2
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1
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1
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English
13
German
8
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Bock, Andreas H.
2
Altorfer, Roland
1
Bengtsson, Maria
1
Bertini, Marco
1
Besson, Patrick
1
Boothby, Kate
1
Caldeira, Mario
1
Dühring, Lisa
1
Grunwald, Roman
1
Gutsche, Jens
1
Hsieh, J. J. Po-An
1
Huang, Weiwei
1
Johansson, Marlene
1
Kumar, Nirmalya
1
Maguire, Stuart
1
Ojiako, Udechukwu
1
Pedron, Cristiane Drebes
1
Petter, Stacie
1
Pieper, Mario
1
Pillinger, Jürgen
1
Quaddus, Mohammed
1
Rai, Arun
1
Rauchut, Alexander T.
1
Sabat, Hemant K.
1
Schwellbach, Uwe
1
Schäfer, Ralf G.
1
Schöbel, Andrej
1
Soulerot, Marion
1
Steinhoff, Fee
1
Stolla, Cornelia
1
Süss, Werner
1
Woodsinde, Arch G.
1
Zaugg, Alexandra Daniela
1
Zerfaß, Ansgar
1
Zhang, Ting
1
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Advances in business marketing and purchasing
1
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Gabler Edition Wissenschaft
1
Gabler Research
1
Handbook of social media management : value chain and business models in changing media markets
1
Harvard business review : HBR
1
Information systems frontiers : ISF ; a journal of research and innovation
1
International journal of internet marketing and advertising : IJIMA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Management information systems : mis quarterly
1
Organizing and managing in the era of globalization
1
Series on management in technology / 2, iimt executive MBA and executive diploma papers
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Strategic innovation : building new growth businesses
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Working papers / Institut für Wirtschaftsinformatik der Universität Bern
1
iimt executive MBA, Intake 2003
1
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ECONIS (ZBW)
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1
Seeking the perfect customer experience : a case study of British Telecom
Ojiako, Udechukwu
;
Maguire, Stuart
- In:
Strategic change : SC ; briefings in entrepreneurial finance
18
(
2009
)
5/6
,
pp. 179-193
Persistent link: https://www.econbiz.de/10003872548
Saved in:
2
Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
Quaddus, Mohammed
(
ed.
);
Woodsinde, Arch G.
(
contributor
)
-
2015
-
1. ed.
Persistent link: https://www.econbiz.de/10011383075
Saved in:
3
Built on value : the Huawei Philosophy of finance management
Huang, Weiwei
-
2019
Persistent link: https://www.econbiz.de/10012012962
Saved in:
4
Online complaint management @Swisscom : a case study
Zaugg, Alexandra Daniela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003791818
Saved in:
5
"Telekom hilft" : customer service in the social web
Bock, Andreas H.
- In:
Handbook of social media management : value chain and …
,
(pp. 443-454)
.
2013
Persistent link: https://www.econbiz.de/10009762857
Saved in:
6
Incumbents und ihre Preisstrategien im Telefondienst : ein internationaler Vergleich
Schäfer, Ralf G.
;
Schöbel, Andrej
-
2006
Persistent link: https://www.econbiz.de/10003332523
Saved in:
7
"Telekom hilft" : Kundenservice im Social Web ist mehr als das neue Marketing
Bock, Andreas H.
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 253-262)
.
2012
Persistent link: https://www.econbiz.de/10009553520
Saved in:
8
Impact of user satisfaction with mandated CRM use on employee service quality
Hsieh, J. J. Po-An
;
Rai, Arun
;
Petter, Stacie
;
Zhang, Ting
- In:
Management information systems : mis quarterly
36
(
2012
)
4
,
pp. 1065-1080
Persistent link: https://www.econbiz.de/10009680791
Saved in:
9
Customer relationship management adoption : using a dynamic capabilities approach
Pedron, Cristiane Drebes
;
Caldeira, Mario
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10008907873
Saved in:
10
Clashes between contending market regimes : a challenge for firms in converging industries
Bengtsson, Maria
;
Johansson, Marlene
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 454-476
Persistent link: https://www.econbiz.de/10009356954
Saved in:
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