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~source:"econis"
~subject:"Strategische Planung"
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Strategische Planung
Werbeplanung
840
Advertising planning
803
Werbewirkung
215
Advertising effects
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Werbung
195
Advertising
160
Marketingmanagement
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Marketing management
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Germany
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Theorie
99
Theory
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Online-Marketing
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Internet marketing
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Brand management
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Werbewirtschaft
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Marketing
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Zielgruppe
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Psychology of advertising
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Öffentlichkeitsarbeit
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Brand
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Markenartikel
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English
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Dru, Jean-Marie
1
Elliott, Richard
1
Percy, Larry
1
Strauss, Ralf
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Strauß, Ralf E.
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ECONIS (ZBW)
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1
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
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2
Marketing planning by design : systematic planning for successful marketing strategy
Strauß, Ralf E.
;
Strauss, Ralf
-
2008
Persistent link: https://www.econbiz.de/10003754632
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3
How disruption brought order : the story of a winning strategy in the world of advertising
Dru, Jean-Marie
-
2007
Persistent link: https://www.econbiz.de/10003449462
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