Strategic advertising management
Larry Percy, Richard Rosenbaum-Elliott
| Year of publication: |
[2016] ; Fifth edition
|
|---|---|
| Authors: | Percy, Larry ; Elliott, Richard |
| Publisher: |
Oxford, United Kingdom : Oxford University Press |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Marketingmanagement | Marketing management | Strategisches Management | Unternehmen | Werbestrategie | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 429 Seiten Illustrationen, Diagramme 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous edition: 2012 Includes bibliographical references and index |
| ISBN: | 0-19-870365-1 ; 978-0-19-870365-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013480091