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~source:"econis"
~subject:"Zielgruppe"
~type:"article"
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Search: subject_exact:"Kundenverkehrsanalyse"
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Zielgruppe
Customer analysis
354
Kundenanalyse
354
Beziehungsmarketing
118
Relationship marketing
118
Consumer behaviour
67
Konsumentenverhalten
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Deutschland
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Brager, Laura
1
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Hauck, Thomas
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Haupt, Johannes Sebastian
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1
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
European journal of operational research : EJOR
1
European retail research
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Fixed revenue accounting : a new management accounting framework
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Zielgruppenmanagement
1
Kundenintegration 2.0
1
Service business : an international journal
1
Strategic e-commerce systems and tools for competing in the digital marketplace
1
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1
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
2
Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 69-84)
.
2019
Persistent link: https://www.econbiz.de/10011966613
Saved in:
3
Purchase-based targeted advertising : a competitive analysis
Zhang, Jianqiang
;
Zhong, Weijun
;
Mei, Shue
- In:
Strategic e-commerce systems and tools for competing in …
,
(pp. 171-188)
.
2015
Persistent link: https://www.econbiz.de/10010509137
Saved in:
4
Wahrnehmung von Sponsoring bei Randsportveranstaltungen
Brager, Laura
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 219-238)
.
2014
Persistent link: https://www.econbiz.de/10010382771
Saved in:
5
Dynamische Nutzerprofile auf Basis mobiler Internetdaten
Durst, Carolin
;
Meekma, Marc
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 76-85
Persistent link: https://www.econbiz.de/10010193427
Saved in:
6
Fuzzy target groups in analytic customer relationship management
Kaufmann, Michael
;
Graf, Cédric
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 168-192)
.
2012
Persistent link: https://www.econbiz.de/10009703878
Saved in:
7
Die Identifizierung von Lead Usern über soziale Netzwerke : eine empirische Untersuchung unter jungen Konsumenten
Kratzer, Jan
;
Lettl, Christopher
- In:
Kundenintegration 2.0
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009302958
Saved in:
8
Clustering customer contact sequences : results of a customer survey in retailing
Steinmann, Sascha
;
Silberer, Günter
- In:
European retail research
24
(
2010
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10008759805
Saved in:
9
Comparison of customer response models
Olson, David L.
;
Cao, Ray Qing
;
Gu, Ching
;
Lee, Donhee
- In:
Service business : an international journal
3
(
2009
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003843020
Saved in:
10
Zielgruppen-Management mit externen Daten: neue Kunden gewinnen, Bestandskunden binden
Hauck, Thomas
;
Tröstrum, Kai
- In:
Handbuch Zielgruppenmanagement
,
(pp. 107-118)
.
2009
Persistent link: https://www.econbiz.de/10003821721
Saved in:
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