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~type_genre:"Reprint"
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Search: subject:"Advertising effects"
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Advertising effects
12
Werbewirkung
12
Advertising
8
Werbung
8
Consumer behaviour
5
Konsumentenverhalten
5
Market research
3
Marktforschung
3
Advertising planning
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Brand management
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Globalisierung
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Marketing theory
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Psychology of advertising
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Baker, William E.
1
Barnard, Neil
1
Bloom, Helen
1
Chandra, Aruna
1
Conchar, Margy P.
1
Coulter, Robin Higie
1
Crask, Melvin R.
1
Ehrenberg, Andrew S. C.
1
Evans, Malcolm
1
Firestone, Otto John
1
Griffith, David A.
1
Harvey, Michael G.
1
Kennedy, Rachel
1
Ryans, John K.
1
Sandler, Dennis M.
1
Shani, David
1
Shavitt, Sharon
1
Sirisagul, Kanya
1
Thompson, Craig J.
1
Wulfeck, Wallace H.
1
Zaltman, Gerald
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International marketing ; Vol. 2
3
Qualitative marketing research : approaches, techniques and analysis
2
Cross-cultural and critical perspectives on brands
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Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Routledge library editions / Advertising
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The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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The economic implications of advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
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2
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
3
Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
;
Barnard, Neil
;
Kennedy, Rachel
; …
-
2009
Persistent link: https://www.econbiz.de/10003784904
Saved in:
4
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
5
Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
6
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
7
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
8
The Role of the psychologist in market and advertising research
Wulfeck, Wallace H.
-
2008
Persistent link: https://www.econbiz.de/10003609459
Saved in:
9
Marketplace mythology and discourses of power
Thompson, Craig J.
-
2008
Persistent link: https://www.econbiz.de/10003611251
Saved in:
10
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
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