The economic implications of advertising
O. J. Firestone
| Year of publication: |
2013 ; [Nachdr. der Ausg.] Methuen, Toronto & London, 1967
|
|---|---|
| Authors: | Firestone, Otto John |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Wirkungsanalyse | Impact assessment | Kanada | Canada |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 210 S. |
|---|---|
| Series: | Routledge library editions / Advertising. - Abingdon : Routledge, ZDB-ID 2715532-8. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Reprint |
| Language: | English |
| ISBN: | 978-0-415-81802-5 ; 978-0-203-58243-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740901