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Consumer behaviour
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Briñol, Pablo
4
Petty, Richard E.
4
Rucker, Derek D.
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Horcajo, Javier
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Tormala, Zakary L.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic psychology : research in economic psychology and behavioral economics
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Psychology & marketing
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ECONIS (ZBW)
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Naïve theories about persuasion : implications for information processing and consumer attitude change
Briñol, Pablo
;
Rucker, Derek D.
;
Petty, Richard E.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 85-106
Persistent link: https://www.econbiz.de/10011298745
Saved in:
2
Consumer conviction and commitment : an appraisal-based framework for attitude certainty
Rucker, Derek D.
;
Tormala, Zakary L.
;
Petty, Richard E.
; …
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010359867
Saved in:
3
The effects of power on prosocial outcomes : a self-validation analysis
DeMarree, Kenneth G.
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Journal of economic psychology : research in economic …
41
(
2014
),
pp. 20-30
Persistent link: https://www.econbiz.de/10010428129
Saved in:
4
Consumer persuasion : indirect change and implicit balance
Horcajo, Javier
;
Briñol, Pablo
;
Petty, Richard E.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 938-963
Persistent link: https://www.econbiz.de/10008903162
Saved in:
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