//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chang, En-chi"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
4
Konsumentenverhalten
4
China
3
Advertising effects
2
Marketing management
2
Marketingmanagement
2
Werbewirkung
2
Advertising
1
Brand image
1
Brand management
1
Comparative advertising
1
Comparison
1
Cultural identity
1
Customer value
1
Einzelhandel
1
Hypermarket
1
International competition
1
Internationaler Wettbewerb
1
Jugendliche
1
Kulturelle Identität
1
Kundenwert
1
Ladengeschäft
1
Ladengestaltung
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marketing communications
1
Marketing in China
1
Marktsegmentierung
1
Meinung
1
Online retailing
1
Online-Handel
1
Opinion
1
Retail management
1
Retail outlet
1
Retail trade
1
SB-Warenhaus
1
Sales promotion
1
Store design
1
Taiwan
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Chang, En Chi
4
Chang, En-chi
1
Chung, Christina
1
Luan, Bo
1
Muk, Alexander
1
Tseng, Ya Fen
1
Published in...
All
Asia Pacific journal of marketing and logistics
2
Handbook of contemporary marketing in China : theories and practices
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
RePEc
2
OLC EcoSci
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander
;
Chung, Christina
;
Chang, En Chi
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
Saved in:
2
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
3
Research note : e-store image, perceived value and perceived risk
Chang, En Chi
;
Tseng, Ya Fen
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 864-870
Persistent link: https://www.econbiz.de/10009756896
Saved in:
4
Consumer market segmentation in China
Chang, En Chi
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 185-208)
.
2011
Persistent link: https://www.econbiz.de/10008987117
Saved in:
5
Chinese consumers' perception of hypermarket store image
Chang, En-chi
;
Luan, Bo
- In:
Asia Pacific journal of marketing and logistics
22
(
2010
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10008738304
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->