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Search: person:"Pirttilä-Backman, Anna-Maija"
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From the brand logo to brand associations and the corporate identity : visual and identity-based logo associations in a university merger
Erjansola, Ari-Matti
;
Lipponen, Jukka
;
Vehkalahti, Kimmo
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 241-253
Persistent link: https://www.econbiz.de/10012550251
Saved in:
2
A trust-focused model of leaders' fairness enactment
Seppäla, Tuija
;
Lipponen, Jukka
;
Pirttilä-Backman, …
- In:
Journal of personnel psychology
11
(
2012
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10009529502
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