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Search: person:"Shocker, Allan D."
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Shocker, Allan D.
13
Srinivasan, V.
4
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1
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Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
Saved in:
2
A marketer's view of competition and antitrust law
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95-135
Persistent link: https://www.econbiz.de/10003503819
Saved in:
3
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
4
Toward understanding the attraction effect : the implications of product stimulus meaningfulness and familiarity
Ratneshwar, Srinivasan
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 520-533
Persistent link: https://www.econbiz.de/10001023711
Saved in:
5
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
6
Multiattribute approaches for product concept evaluation and generation : a critical review
Shocker, Allan D.
;
Srinivasan, V.
- In:
New-product forecasting : models and applications
,
(pp. 47-88)
.
1981
Persistent link: https://www.econbiz.de/10002814472
Saved in:
7
Discount effects on media plans
Kaplan, Robert S.
;
Shocker, Allan D.
- In:
Journal of advertising research
11
(
1971
)
3
,
pp. 37-43
Persistent link: https://www.econbiz.de/10002190826
Saved in:
8
A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
20
(
1974
)
6
,
pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
Saved in:
9
Toward the improvement of new product search ans screening
Shocker, Allan D.
;
Gensch, Dennis
;
Simon, Leonard S.
- In:
Corporate strategy and product innovation
,
(pp. 271-284)
.
1976
Persistent link: https://www.econbiz.de/10002814479
Saved in:
10
Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858637
Saved in:
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