//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"audience size"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
audience size
3
Consumer behaviour
2
Konsumentenverhalten
2
Viral marketing
2
Virales Marketing
2
Advertising avoidance
1
Advertising effects
1
Aktie
1
Anreiz
1
Audience Engagement
1
Audience Size
1
Audience size
1
Beziehungsmarketing
1
Creativity
1
Customer retention
1
E-referral incentive programs
1
Fernsehen
1
Fernsehwerbung
1
Film
1
Incentives
1
Internet marketing
1
Kundenbindung
1
Kundenbindungsprogramm
1
Leistungsanreiz
1
Loyalty program
1
Media usage
1
Mediennutzung
1
Online word-of-mouth
1
Online-Marketing
1
Performance incentive
1
Relationship marketing
1
Share
1
Social TV
1
Social Web
1
Social web
1
Television
1
Television advertising
1
Werbewirkung
1
customer loyalty
1
interest, familiarity
1
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Barasch, Alixandra
1
Bellman, Steven
1
Berger, Jonah
1
Bleier, Alexander
1
Bruwer, Johan
1
Cohen, Justin
1
Faulkner, Margaret
1
Fossen, Beth L.
1
Fu, Xiaorong
1
Kumar, V.
1
Michelon, Aaron
1
Mohr, Iris
1
Pang, Jing
1
Rubin, Dan
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
The service industries journal
1
Source
All
ECONIS (ZBW)
EconStor
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
Online program engagement and
audience
size
during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
3
Effect of e-referral incentive programs on referrer loyalty on social platforms
Fu, Xiaorong
;
Pang, Jing
- In:
The service industries journal
42
(
2022
)
15/16
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10013466628
Saved in:
4
Beyond the box office : a conceptual framework for the drivers of audience engagement
Rubin, Dan
;
Mohr, Iris
;
Kumar, V.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 473-488
Persistent link: https://www.econbiz.de/10013459870
Saved in:
5
Broadcasting and narrowcasting : how
audience
size
affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->