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Marktforschung
6,829
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6,529
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174
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Malhotra, Naresh K.
48
Herrmann, Andreas
34
Homburg, Christian
31
Hruschka, Harald
31
Decker, Reinhold
28
Wildner, Raimund
24
Huber, Frank
23
Sarstedt, Marko
22
Bauer, Hans H.
21
Hildebrandt, Lutz
21
Kumar, V.
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Hair, Joseph F.
19
Pepels, Werner
19
Albers, Sönke
17
Kuß, Alfred
17
Eisend, Martin
16
Wiedmann, Klaus-Peter
16
Green, Paul E.
15
Gustafsson, Anders
15
Helm, Roland
15
Baier, Daniel
14
Berekoven, Ludwig
14
DeSarbo, Wayne
14
Dolnicar, Sara
14
Eckert, Werner
14
Ellenrieder, Peter
14
Koschnick, Wolfgang J.
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Baumgartner, Hans
13
Belk, Russell W.
13
Birks, David F.
13
Buber, Renate
13
Holbrook, Morris B.
13
Hüttner, Manfred
13
Koch, Jörg
13
Leeflang, Peter
13
Skiera, Bernd
13
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Institut für Demoskopie Allensbach
67
Deutschland / Bundesministerium für Ernährung und Landwirtschaft
60
European Society for Opinion and Marketing Research
35
American Marketing Association
30
Springer Fachmedien Wiesbaden
27
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Market Research Society
8
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Axel Springer AG
5
Edward Elgar Publishing
5
GfK-Nürnberg e.V.
5
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
5
Verlag Dr. Kovač
5
AMACOM
4
Axel-Springer-Verlag / Marketing Anzeigen
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Ifo-Institut für Wirtschaftsforschung
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Axel Springer AG / Marketing Anzeigen
3
Axel-Springer-Verlag
3
Books on Demand GmbH <Norderstedt>
3
De Gruyter Oldenbourg
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Friedrich-Schiller-Universität Jena
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Marktforschung GmbH
3
Harvard Graduate School of Business Administration
3
Haupt Verlag
3
IGI Global
3
IP Deutschland GmbH <Köln>
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Europäische Hochschulschriften / 5
49
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
730
RePEc
72
USB Cologne (business full texts)
39
Other ZBW resources
37
EconStor
22
BASE
11
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1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
4
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
5
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
6
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
7
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
The early bird catches the worm : how lasting is the value of new, alternative data?
Asamoah, Prince Elvis
;
Massa, Massimo
;
Mensah, Albert Kwame
-
2024
Persistent link: https://www.econbiz.de/10014548187
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