//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenartikel
8,863
Brand
7,794
Brand management
5,093
Markenführung
5,093
Consumer behaviour
4,161
Konsumentenverhalten
4,161
Markenimage
3,233
Brand image
3,206
Beziehungsmarketing
1,239
Relationship marketing
1,238
Theorie
723
Theory
723
Deutschland
663
Handelsmarke
524
Store brand
509
Werbewirkung
496
Advertising effects
491
Social Web
488
Social web
488
Marketingmanagement
487
Marketing management
483
Brand loyalty
475
Germany
439
USA
435
Luxury goods
421
Luxusgüter
421
Online-Marketing
420
United States
420
Internet marketing
418
Markentreue
415
Einzelhandel
389
Werbung
384
Retail trade
377
Advertising
333
Markenpolitik
323
Emotion
299
Markenrecht
299
Trademark law
295
Marketing
285
Preismanagement
279
more ...
less ...
Online availability
All
Undetermined
2,782
Free
1,246
Type of publication
All
Article
6,155
Book / Working Paper
2,687
Journal
21
Type of publication (narrower categories)
All
Article in journal
4,649
Aufsatz in Zeitschrift
4,649
Aufsatz im Buch
844
Book section
844
Graue Literatur
439
Non-commercial literature
439
Hochschulschrift
410
Arbeitspapier
327
Working Paper
327
Thesis
280
Collection of articles of several authors
133
Sammelwerk
133
Aufsatzsammlung
84
Bibliografie enthalten
75
Bibliography included
75
Case study
72
Fallstudie
72
Reprint
67
Conference paper
57
Konferenzbeitrag
57
Konferenzschrift
40
Conference proceedings
24
Collection of articles written by one author
15
Lehrbuch
15
Sammlung
15
Handbook
14
Handbuch
14
Textbook
13
Ratgeber
12
Company information
11
Firmeninformation
11
Amtsdruckschrift
10
Government document
10
Guidebook
10
Fallstudiensammlung
8
Festschrift
8
Mehrbändiges Werk
8
Multi-volume publication
8
Bibliografie
7
Systematic review
7
more ...
less ...
Language
All
English
6,880
German
1,198
Undetermined
726
French
43
Italian
7
Polish
7
Swedish
6
Dutch
5
Russian
4
Finnish
2
Spanish
2
Arabic
1
Bulgarian
1
Danish
1
Croatian
1
Hungarian
1
Multiple languages
1
more ...
less ...
Author
All
Sattler, Henrik
33
Keller, Kevin Lane
30
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Burmann, Christoph
26
Bruhn, Manfred
25
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
22
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Meffert, Heribert
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Ahlert, Dieter
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Loureiro, Sandra Maria Correia
13
Olbrich, Rainer
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
10
Markenverband
10
NetLibrary, Inc
7
Verlag Dr. Kovač
6
Information Resources Management Association
5
Europäische Kommission
4
Haufe-Lexware GmbH & Co. KG
4
United States Trademark Association
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
American Marketing Association
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
European University Institute / Department of Economics
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Institut für Demoskopie Allensbach
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
Pan American Union / General Legal Division
2
United Nations Conference on Trade and Development, Trade and Development Board, Committee on Transfer of Technology
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
12. Congrès international de droit financier et fiscal, Knokke (Belgique) 1958
1
A. C. Nielsen Company
1
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Arthur D. Little, Inc
1
Association Nutrition Demain
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
289
Journal of business research : JBR
278
The journal of product & brand management
198
Journal of retailing and consumer services
164
The Trademark reporter
82
Psychology & marketing
77
Markenartikel : das Magazin für Markenführung
74
European journal of marketing : EJM
70
Journal of marketing research : JMR
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of advertising research
56
Journal of marketing
55
Asia Pacific journal of marketing and logistics
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Business horizons
33
Jahrbuch der Absatz- und Verbrauchsforschung
32
Journal of international consumer marketing
32
Journal of retailing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of the Academy of Marketing Science
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
242
EconStor
23
BASE
5
OLC EcoSci
5
USB Cologne (business full texts)
4
ArchiDok
4
more ...
less ...
Showing
8,771
-
8,780
of
8,863
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
8771
A probability model for early prediction of new product market success
Barclay, William D.
- In:
Readings in marketing : the qualitative and …
,
(pp. 237-247)
.
1967
Persistent link: https://www.econbiz.de/10001875338
Saved in:
8772
The semantic differential as an index of brand attitude
Barclay, William D.
- In:
Consumer behavior : contemporary research in action
,
(pp. 133-139)
.
1971
Persistent link: https://www.econbiz.de/10001875344
Saved in:
8773
Markenabsatzsysteme : Konzeption und Wettbewerbsrelevanz im modernen Markt
Batzer, Erich
;
Greipl, Erich
- In:
IFO-Studien : Zeitschrift für empirische …
18
(
1972
)
2
,
pp. 407-424
Persistent link: https://www.econbiz.de/10001878325
Saved in:
8774
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 491-514)
.
1977
Persistent link: https://www.econbiz.de/10001879257
Saved in:
8775
President Brand and his times
Barlow, Trafford B.
-
1972
Persistent link: https://www.econbiz.de/10001879308
Saved in:
8776
A multivariate regresion analysis of the responses of competing brands to advertising : Reiss
Bass, Frank M.
;
Beckwith, Neil E.
-
1971
Persistent link: https://www.econbiz.de/10001879414
Saved in:
8777
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
8778
Situational and brand attitude models of consumer choice behavior for soft drinks and beer
Bearden, William Owen
-
1975
Persistent link: https://www.econbiz.de/10001881866
Saved in:
8779
Schizophrenia in trading stamp analysis
Beem, E.
;
Isaacson, L.
- In:
The journal of business : B
41
(
1968
)
3
,
pp. 340-344
Persistent link: https://www.econbiz.de/10001883248
Saved in:
8780
Brauchen Markenartikel eine Preisbindung?
Behrens, Karl Christian
;
Becker, Wolf Dieter
- In:
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
31
(
1951
)
12
,
pp. 21-26
Persistent link: https://www.econbiz.de/10001886085
Saved in:
First
Prev
874
875
876
877
878
879
880
881
882
883
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->