Gilitwala, Bhumiphat; Nag, Amit Kumar - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … relationship with the brand equity of Disney. In addition, brand awareness has a negative effect on brand equity with a regression … the brand equity of Disney. These five factors are brand awareness, brand image, perceived quality, brand association and …