Logo shape and color as drivers of change in brand evaluation and recognition
Year of publication: |
2021
|
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Authors: | Torbarina, Matia ; Grgurić Čop, Nina ; Jelenc, Lara |
Published in: |
Naše gospodarstvo / Our Economy. - ISSN 2385-8052. - Vol. 67.2021, 1, p. 33-45
|
Publisher: |
Warsaw : Sciendo |
Subject: | corporate logo | brand awareness | logo likability | logo color | logo shape |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.2478/ngoe-2021-0004 [DOI] 1762517337 [GVK] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: |
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