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Search: person:"Alpert, Frank"
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Alpert, Frank
10
Alpert, Frank H.
4
Kamins, Michael A.
4
Kamins, Michael
3
Perner, Lars
3
Graham, John
2
Onzo, Naoto
2
Rettie, Ruth
2
Sakano, Tomoaki
2
Elliott, Michael T.
1
Hilliar, Simon
1
Kuhn, Kerri-Ann L.
1
Lowe, Ben
1
Pope, Nigel K. Ll.
1
Roberts, Christopher
1
Rodgers, Shelly
1
Silver, Jon
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Specke, Paul Surgi
1
Wang, Ye
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Journal of marketing management : MM
3
The journal of product & brand management
2
Business horizons
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing
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Journal of the Academy of Marketing Science
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Qualitative market research : an international journal
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OLC EcoSci
ECONIS (ZBW)
26
Other ZBW resources
20
BASE
5
RePEc
4
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1
The relative influence of pioneer and follower price on reference price and value perceptions
Lowe, Ben
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 504-512
Persistent link: https://www.econbiz.de/10008720141
Saved in:
2
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10008426048
Saved in:
3
An application of Keller's brand equity model in a B2B context
Kuhn, Kerri-Ann L.
;
Alpert, Frank
;
Pope, Nigel K. Ll.
- In:
Qualitative market research : an international journal
11
(
2008
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10009853806
Saved in:
4
How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7
,
pp. 590-612
Persistent link: https://www.econbiz.de/10008416738
Saved in:
5
How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael A.
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7-8
,
pp. 590-612
Persistent link: https://www.econbiz.de/10007901905
Saved in:
6
The web motivation inventory: Replication, extension and application to internet advertising
Rodgers, Shelly
;
Wang, Ye
;
Rettie, Ruth
;
Alpert, Frank
- In:
International journal of advertising : the quarterly …
26
(
2007
)
4
,
pp. 447-476
Persistent link: https://www.econbiz.de/10008125015
Saved in:
7
Digital dawn: a revolution in movie distribution?
Silver, Jon
;
Alpert, Frank
- In:
Business horizons
46
(
2003
)
5
,
pp. 57-66
Persistent link: https://www.econbiz.de/10006168758
Saved in:
8
Consumers' Perception and Misperception of Market Leadership and Market Pioneership
Kamins, Michael A.
;
Alpert, Frank H.
;
Perner, Lars
- In:
Journal of marketing management : MM
19
(
2003
)
7-8
,
pp. 807-834
Persistent link: https://www.econbiz.de/10006967201
Saved in:
9
Pioneer brand advantage with UK consumers
Rettie, Ruth
;
Hilliar, Simon
;
Alpert, Frank
- In:
European journal of marketing : EJM
36
(
2002
)
7-8
,
pp. 895-911
Persistent link: https://www.econbiz.de/10006087325
Saved in:
10
Viewpoint - Retail buyer beliefs, attitude and behavior toward pioneer and me-too follower brands: A comparative study of Japan and the USA
Alpert, Frank
;
Kamins, Michael
;
Sakano, Tomoaki
;
Onzo, Naoto
- In:
International marketing review
18
(
2001
)
2
,
pp. 160-187
Persistent link: https://www.econbiz.de/10006273050
Saved in:
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