Pioneer brand advantage with UK consumers
Year of publication: |
2002
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Authors: | Rettie, Ruth ; Hilliar, Simon ; Alpert, Frank |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 7-8, p. 895-911
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