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Im, Subin
10
Nakata, Cheryl
5
Ha, Young-Won
2
Mason, Charlotte H.
2
Park, Heungsoo
2
Bayus, Barry L.
1
Hardin, Jamesw
1
Houston, Mark B.
1
Hussain, Mahmood
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Kim, Doyoung
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Kim, Hyojoung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The journal of risk and insurance : the journal of the American Risk and Insurance Association
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OLC EcoSci
ECONIS (ZBW)
19
RePEc
6
Other ZBW resources
2
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1
Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective
Nakata, Cheryl
;
Im, Subin
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 554-572
Persistent link: https://www.econbiz.de/10008410048
Saved in:
2
Evidence of Asymmetric Information in the Automobile Insurance Market: Dichotomous Versus Multinomial Measurement of Insurance Coverage
Kim, Hyojoung
;
Kim, Doyoung
;
Im, Subin
;
Hardin, Jamesw
- In:
The journal of risk and insurance : the journal of the …
76
(
2009
)
2
,
pp. 343-366
Persistent link: https://www.econbiz.de/10008249152
Saved in:
3
Crafting an environment to foster integration in new product teams
Im, Subin
;
Nakata, Cheryl
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 164-172
Persistent link: https://www.econbiz.de/10008092937
Saved in:
4
Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin
;
Hussain, Mahmood
;
Sengupta, Sanjit
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 859-867
Persistent link: https://www.econbiz.de/10008065130
Saved in:
5
Crafting an environment to foster integration in new product teams
Im, Subin
;
Nakata, Cheryl
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 164-173
Persistent link: https://www.econbiz.de/10008899528
Saved in:
6
Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10007735097
Saved in:
7
Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl
;
Im, Subin
;
Park, Heungsoo
;
Ha, Young-Won
- In:
Journal of business research : JBR
59
(
2006
)
1
,
pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
Saved in:
8
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Im, Subin
;
Workman Jr, John P.
- In:
Journal of marketing
68
(
2004
)
2
,
pp. 114
Persistent link: https://www.econbiz.de/10005927924
Saved in:
9
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin
;
Bayus, Barry L.
;
Mason, Charlotte H.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
Saved in:
10
Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
Im, Subin
;
Nakata, Cheryl
;
Park, Heungsoo
;
Ha, Young-Won
- In:
Journal of international marketing
11
(
2003
)
4
,
pp. 81-112
Persistent link: https://www.econbiz.de/10007231231
Saved in:
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