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Kalyanam, Kirthi
9
Putler, Daniel S.
2
Boatwright, Peter
1
Borle, Sharad
1
Hodges, James S.
1
Mcintyre, Shelby
1
Shively, Thomas S.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Harvard business review : HBR
1
Journal of the Academy of Marketing Science
1
Operations research, Management science : OR MS ; the international literature digest
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
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1
Free Riding and Conflict in Hybrid Shopping Environments: Implications for Retailers, Manufacturers, and Regulators
Kalyanam, Kirthi
;
Tsay, Andy A
- In:
The antitrust bulletin : the journal of American and …
58
(
2013
)
1
,
pp. 19-68
Persistent link: https://www.econbiz.de/10010161949
Saved in:
2
Deconstructing Each Item's Category Contribution
Kalyanam, Kirthi
;
Borle, Sharad
;
Boatwright, Peter
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
3
,
pp. 327-341
Persistent link: https://www.econbiz.de/10007747539
Saved in:
3
The Perfect Message at the Perfect Moment - Most people don't want to hear from most companies most of the time. That's why it's critical that marketers pinpoint the occasions when...
Kalyanam, Kirthi
;
Zweben, Monte
- In:
Harvard business review : HBR
(
2005
),
pp. 112-134
Persistent link: https://www.econbiz.de/10005920103
Saved in:
4
The E-Marketing Mix: A Contribution of the E-Tailing Wars
Kalyanam, Kirthi
;
Mcintyre, Shelby
- In:
Journal of the Academy of Marketing Science
30
(
2002
)
4
,
pp. 487-499
Persistent link: https://www.econbiz.de/10006151470
Saved in:
5
Estimating Irregular Pricing Effects: A Stochastic Spline Regression Approach
Kalyanam, Kirthi
;
Shively, Thomas S.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10006671490
Saved in:
6
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework
Kalyanam, Kirthi
;
Putler, Daniel S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
2
,
pp. 166
Persistent link: https://www.econbiz.de/10006923276
Saved in:
7
Pricing decisions under demand uncertainty: A Bayesian mixture model approach
Kalyanam, Kirthi
- In:
Operations research, Management science : OR MS ; the …
37
(
1997
)
2
,
pp. 163-164
Persistent link: https://www.econbiz.de/10006526414
Saved in:
8
A Bayesian Approach for Estimating Target Market Potential With Limited Geodemographic Information
Putler, Daniel S.
;
Kalyanam, Kirthi
;
Hodges, James S.
- In:
Journal of marketing research : JMR
33
(
1996
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10006676409
Saved in:
9
Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10006931991
Saved in:
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