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Shervani, Tasadduq A.
8
Challagalla, Goutam N.
5
Fahey, Liam
3
Shervani, Tasadduq
3
Srivastava, Rajendra K.
3
Challagalla, Goutam
1
Frazier, Gary
1
Frels, Judy K.
1
Kohli, Ajay K.
1
Mcfarland, Richard G.
1
Murthy, Nagesh N.
1
Srivastava, Rajendra
1
Vincent, Leslie H.
1
Zerrillo, Philip C.
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Journal of marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
Business horizons
1
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1
Journal of marketing research : JMR
1
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OLC EcoSci
ECONIS (ZBW)
6
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1
The Impact of Simulation Training on Call Center Agent Performance: A Field-Based Investigation
Murthy, Nagesh N.
;
Challagalla, Goutam N.
;
Vincent, …
- In:
Management science : journal of the Institute for …
54
(
2008
)
2
,
pp. 384-399
Persistent link: https://www.econbiz.de/10007915879
Saved in:
2
The moderating influence of firm market power on the transaction cost economics model: An empirical test in a forward channel integration context
Shervani, Tasadduq A.
;
Frazier, Gary
;
Challagalla, Goutam
- In:
Strategic management journal
28
(
2007
)
6
,
pp. 635-652
Persistent link: https://www.econbiz.de/10007721575
Saved in:
3
Influence Tactics for Effective Adaptive Selling
Mcfarland, Richard G.
;
Challagalla, Goutam N.
; …
- In:
Journal of marketing
70
(
2006
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10007278448
Saved in:
4
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
Frels, Judy K.
;
Shervani, Tasadduq
;
Srivastava, Rajendra K.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 29-45
Persistent link: https://www.econbiz.de/10005937276
Saved in:
5
ADVERTISING EFFECTIVENESS - Linking advertising to brand and market-based assets - How to leverage market-based assets to grow shareholder value: The Microsoft case
Srivastava, Rajendra
;
Fahey, Liam
;
Shervani, Tasadduq
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
2
,
pp. 33-36
Persistent link: https://www.econbiz.de/10006778192
Saved in:
6
Section IV: What Are the Contributions of Marketing to Organizational - Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activit...
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
63
(
1999
),
pp. 168-179
Persistent link: https://www.econbiz.de/10005964034
Saved in:
7
Market-Based Assets and Shareholder Value: A Framework for Analysis
Srivastava, Rajendra K.
;
Shervani, Tasadduq A.
;
Fahey, Liam
- In:
Journal of marketing
62
(
1998
)
1
,
pp. 2-18
Persistent link: https://www.econbiz.de/10005979235
Saved in:
8
Learning and Performance Orientation of Salespeople: The Role of Supervisors
Kohli, Ajay K.
;
Shervani, Tasadduq A.
;
Challagalla, …
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 263-274
Persistent link: https://www.econbiz.de/10006670692
Saved in:
9
The Albatross Of Product Innovation
Shervani, Tasadduq
;
Zerrillo, Philip C.
- In:
Business horizons
40
(
1997
)
1
,
pp. 57-62
Persistent link: https://www.econbiz.de/10006206895
Saved in:
10
A Measurement Model of the Dimensions and Types of Output and Behavior Control: An Empirical Test in a Salesforce Context
Challagalla, Goutam N.
;
Shervani, Tasadduq A.
- In:
Journal of business research : JBR
39
(
1997
)
3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10006736019
Saved in:
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