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Siano, Alfonso
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Vollero, Agostino
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Confetto, Maria Giovanna
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Palazzo, Maria
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Siglioccolo, Mario
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Journal of marketing communications
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Corporate communication management: A framework based on decision-making with reference to communication resources
Siano, Alfonso
;
Vollero, Agostino
;
Confetto, Maria Giovanna
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010138287
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Exploring the role of online consumer empowerment in reputation building: Research questions and hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009287860
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