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Albaum, Gerald
6
Yu, Julie H.
4
Yu, Julie
3
Evangelista, Felicitas
2
Herche, Joel
2
Murphy, Brian
2
Ho, Ying
1
Lee, Kam-Hon
1
Poon, Patrick
1
Qian, Gong-Ming
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of global marketing
2
Journal of business research : JBR
1
Journal of euro-marketing
1
Journal of international marketing
1
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ECONIS (ZBW)
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1
Culture-Based Values and Management Style of Marketing Decision Makers in Six Western Pacific Rim Countries
Albaum, Gerald
;
Yu, Julie
;
Wiese, Nila
;
Herche, Joel
; …
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10008417866
Saved in:
2
Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region:
Albaum, Gerald
;
Herche, Joel
;
Yu, Julie
;
Evangelista, …
- In:
Journal of global marketing
21
(
2007
)
1
,
pp. 63
Persistent link: https://www.econbiz.de/10007912793
Saved in:
3
Simple rating scale formats: Exploring extreme response
Albaum, Gerald
;
Roster, Catherine
;
Yu, Julie H.
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
5
,
pp. 633-650
Persistent link: https://www.econbiz.de/10007871340
Saved in:
4
Trading Favors for Marketing Advantage: Evidence from Hong Kong, China, and the United States
Lee, Kam-Hon
;
Qian, Gong-Ming
;
Yu, Julie H.
;
Ho, Ying
- In:
Journal of international marketing
13
(
2005
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10007225844
Saved in:
5
Is a central tendency error inherent in the use of semantic differential scales in different cultures?
Yu, Julie H.
;
Albaum, Gerald
;
Swenson, Michael
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10006694657
Saved in:
6
Sovereignty change influences on consumer ethnocentrism and product preferences: Hong Kong revisited one year later
Yu, Julie H.
;
Albaum, Gerald
- In:
Journal of business research : JBR
55
(
2002
)
11
,
pp. 891-900
Persistent link: https://www.econbiz.de/10006722653
Saved in:
7
Effects of the Change of Sovereignty on Consumer Ethnocentrism and Product Preferences in Hong Kong
Yu, Julie
;
Albaum, Gerald
- In:
Journal of euro-marketing
8
(
1999
)
1-2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10007182420
Saved in:
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