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Search: isPartOf:"Mcgraw-Hill series in marketing and advertising"
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Marketing
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14
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English
11
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3
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Barton, Roger
2
Boyd, Harper W.
2
Britt, Steuart Henderson
2
Baker, Stephen
1
Buell, Victor P.
1
Corbin, Arnold
1
Crisp, Richard D.
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Dichter, Ernest
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Fryburger, Vernon
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Lazo, Hector
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Levitt, Theodore
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
16
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10004652956
Saved in:
2
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10004330762
Saved in:
3
Cases in advertising management
Boyd, Harper W.
;
Fryburger, Vernon
;
Westfall, Ralph
-
1964
Persistent link: https://www.econbiz.de/10004337206
Saved in:
4
Advertising agency operations and management
Barton, Roger
-
1955
-
1. ed.
Persistent link: https://www.econbiz.de/10004338197
Saved in:
5
Measuring advertising effectiveness
Lucas, Darrell Blaine
;
Britt, Steuart Henderson
-
1963
Persistent link: https://www.econbiz.de/10004661524
Saved in:
6
Handbook of consumer motivations : the psychology of the world of objects
Dichter, Ernest
-
1964
Persistent link: https://www.econbiz.de/10004167554
Saved in:
7
Sales planning and control
Crisp, Richard D.
-
1961
Persistent link: https://www.econbiz.de/10004172003
Saved in:
8
Marketing Management & administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Completely rev. ed.
Persistent link: https://www.econbiz.de/10004635858
Saved in:
9
Industrial advertising : planning, creating, evaluating and merchandising it more effectively
Messner, Fredrick R.
-
1963
Persistent link: https://www.econbiz.de/10004638367
Saved in:
10
Motivation in advertising : motives that make people buy
Martineau, Pierre
-
1957
Persistent link: https://www.econbiz.de/10004622707
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