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~subject:"Advertising"
~subject:"Benchmarking"
~subject:"Einzelhandel"
~subject:"Konsumentenverhalten"
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Lim, Jeen-su
8
Heinrichs, John H.
5
Aali, Abdulrahman Yousef al-
2
Lim, Kee-Sook
2
Olshavsky, Richard W.
2
Darley, William K.
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Journal of global marketing
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1
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
2
Gender and hedonic usage motive differences in social media site usage behavior
Lim, Jeen-su
;
Heinrichs, John H.
;
Lim, Kee-Sook
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 161-173
Persistent link: https://www.econbiz.de/10011779437
Saved in:
3
Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia
Heinrichs, John H.
;
Aali, Abdulrahman Yousef al-
;
Lim, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011654069
Saved in:
4
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
Saved in:
5
Testing an integrated model of e-shopping web site usage
Lim, Kee-sook
;
Lim, Jeen-su
;
Heinrichs, John H.
- In:
Journal of internet commerce
7
(
2008
)
3
,
pp. 291-312
Persistent link: https://www.econbiz.de/10003777151
Saved in:
6
Information literacy and office tool competencies : a benchmark study
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of education for business
85
(
2010
)
3
,
pp. 153-164
Persistent link: https://www.econbiz.de/10008778676
Saved in:
7
Impacts of consumers' familiarity and product class on price-quality inference and product evaluations
Lim, Jeen-su
- In:
Quarterly journal of business and economics : QJBE
27
(
1988
)
3
,
pp. 130-146
Persistent link: https://www.econbiz.de/10001076818
Saved in:
8
An information processing interpretation of cross-national consumer characteristics
Olshavsky, Richard W.
- In:
Journal of global marketing
1
(
1988
)
4
,
pp. 25-39
Persistent link: https://www.econbiz.de/10001086739
Saved in:
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