//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand image
Advertising effects
51
Werbewirkung
51
Internet marketing
11
Online-Marketing
11
Brand management
9
Deutschland
9
Germany
9
Markenführung
9
Markenimage
7
Marketing management
7
Marketingmanagement
7
Werbung
7
Consumer behaviour
5
Direktmarketing
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Markenpolitik
4
Social Web
4
Social web
4
USA
4
United States
4
Arzneimittel
3
Automotive industry
3
Direct marketing
3
Emotion
3
Erfolgsfaktor
3
Fernsehwerbung
3
Kfz-Industrie
3
Perception
3
Pharmaceutical industry
3
Pharmaceuticals
3
Pharmaindustrie
3
Product Placement
3
Product placement
3
Sponsoring
3
Sponsorship
3
Success factor
3
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
6
Type of publication (narrower categories)
All
Case study
Multi-volume publication
Article in journal
3,125
Aufsatz in Zeitschrift
3,125
Aufsatz im Buch
169
Book section
169
Graue Literatur
142
Non-commercial literature
142
Arbeitspapier
113
Working Paper
113
Hochschulschrift
64
Thesis
38
Collection of articles of several authors
32
Sammelwerk
32
Conference paper
24
Konferenzbeitrag
24
Aufsatzsammlung
14
Konferenzschrift
13
Lehrbuch
12
Fallstudie
9
Reprint
8
Textbook
8
Conference proceedings
5
Collection of articles written by one author
4
Mehrbändiges Werk
4
Sammlung
4
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Bildband
1
CD-ROM, DVD
1
Einführung
1
Festschrift
1
Handbook
1
Handbuch
1
Mikroform
1
Ratgeber
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
11
German
2
Author
All
Mukherjee, Avinandan
3
Alguacil Jiménez, Mario
1
Amblee, Naveen
1
Bauer, Hans H.
1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
DeRosia, Eric David
1
Fang, Cheng-hsi
1
Hackley, Christopher E.
1
Hammerschmidt, Maik
1
Klewes, Joachim
1
Lang, Rainer
1
Lin, Tom M. Y.
1
Liu, Fangyi
1
Núnez-Pomar, Juan
1
Rintamäki, Jukka
1
Soliman, Dalia Mohammad
1
Stokburger, Gregor
1
Weijo, Henri
1
more ...
less ...
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Engaging consumers through branded entertainment and convergent media
1
International journal of electronic commerce : IJEC
1
International journal of pharmaceutical and healthcare marketing
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in consumer behavior
1
SAGE library in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Hold the line! : exploring the brand community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
3
Understanding the effectiveness of word-of-mouth : an elasticity perspective
Chen, Yimiao
;
Liu, Fangyi
;
Fang, Cheng-hsi
;
Lin, Tom M. Y.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 57-77
Persistent link: https://www.econbiz.de/10009730800
Saved in:
4
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
5
Pharmaceutical direct-to-consumer advertising : past, present, and future
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237501
Saved in:
6
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
7
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
8
Exploring the role of film in promoting domestic tourism : a case study of Al Fayoum, Egypt
Soliman, Dalia Mohammad
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
3
,
pp. 225-235
Persistent link: https://www.econbiz.de/10009261681
Saved in:
9
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
10
PR im Kommunikationsmix : Erfolgsmessung durch ökonometrisches Modelling
Klewes, Joachim
;
Lang, Rainer
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
36
(
2009
)
2
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003829730
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->