//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bildschirmspiel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Deutschland
Relationship marketing
Computerspiel
788
Video game
788
Consumer behaviour
240
Konsumentenverhalten
240
Game theory
176
Spieltheorie
176
Social Web
132
Social web
132
Internet marketing
121
Online-Marketing
121
Advertising effects
109
Werbewirkung
109
Werbung
76
Virtual reality
69
Virtuelle Realität
69
Experiment
65
Markenführung
60
USA
59
United States
59
Brand image
54
Markenimage
54
Innovation
45
Internet
41
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Online retailing
39
Online-Handel
39
Video games
38
Gamification
37
Beziehungsmarketing
36
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
E-commerce
34
more ...
less ...
Online availability
All
Undetermined
79
Free
15
Type of publication
All
Article
152
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
153
Aufsatz im Buch
42
Book section
42
Hochschulschrift
17
Graue Literatur
15
Non-commercial literature
15
Thesis
10
Arbeitspapier
8
Working Paper
8
Aufsatzsammlung
6
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Konferenzschrift
3
Sammelwerk
3
Conference paper
2
Konferenzbeitrag
2
Market information
2
Marktinformation
2
CD-ROM, DVD
1
Collection of articles written by one author
1
Conference proceedings
1
Sammlung
1
Statistics
1
Statistik
1
more ...
less ...
Language
All
English
146
German
7
Author
All
Sreejesh, S.
7
Reijmersdal, Eva A. van
6
Vashisht, Devika
6
Buijzen, Moniek
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Ghosh, Tathagata
4
Rozendaal, Esther
4
Terlutter, Ralf
4
An, Soontae
3
Hoy, Mariea Grubbs
3
Nelson, Michelle R.
3
Pelsmacker, Patrick de
3
Teng, Ching-I
3
Waiguny, Martin K. J.
3
Barsky, Jonathan
2
Berlo, Zeph M. C. van
2
Butcher, Luke
2
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Contreras-Espinosa, Ruth Sofia
2
Correia, Pedro Álvaro Pereira
2
Dardis, Frank E.
2
Dens, Nathalie
2
Eastin, Matthew S.
2
Freitas, Bruno Duarte Abreu
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Klein, Kristina
2
Kwak, Dae Hee
2
Mau, Gunnar
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Schmierbach, Mike
2
Schramm-Klein, Hanna
2
Smit, Edith G.
2
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
International journal of advertising : the review of marketing communications
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : MM
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Scientific Annals of Economics and Business
2
The journal of gambling business and economics
2
The journal of media economics
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Australasian marketing journal
1
Central European business review : CEBR
1
Der Markt : international journal of marketing
1
Electronic commerce research and applications
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
Human resource management review
1
Information systems research : ISR
1
Innovation: organization & management : IOM
1
International journal of contemporary hospitality management
1
more ...
less ...
Source
All
ECONIS (ZBW)
153
Showing
1
-
10
of
153
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong
;
Kim, Jihye
- In:
Journal of current issues and research in advertising
44
(
2023
)
3
,
pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Zein, Dhani Mifthakhul
;
Puspaningrum, Astrid
;
Rofiq, Ainur
-
2023
Persistent link: https://www.econbiz.de/10014285175
Saved in:
7
El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género
Ruiz-García, David
- In:
Redmarka : revista de marketing aplicado
27
(
2023
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014308074
Saved in:
8
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
9
Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il
;
Lee, Woo Jin
;
Ko, Young Dae
- In:
International transactions in operational research : a …
29
(
2022
)
2
,
pp. 783-804
Persistent link: https://www.econbiz.de/10012795801
Saved in:
10
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->