Determinants of game-products repurchasing behaviour in virtual comunity : the role achievement as moderation variable
Year of publication: |
2023
|
---|---|
Authors: | Zein, Dhani Mifthakhul ; Puspaningrum, Astrid ; Rofiq, Ainur |
Subject: | Virtual Communities | Online Games | Customer Engagement | Achievement | Repurchase Intention | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Aktienrückkauf | Share repurchase | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Kundenintegration | Customer integration |
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