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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Innovation"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Innovation
Internet
Computerspiel
792
Video game
792
Consumer behaviour
241
Konsumentenverhalten
241
Game theory
176
Spieltheorie
176
Social Web
132
Social web
132
Internet marketing
122
Online-Marketing
122
Advertising effects
110
Werbewirkung
110
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76
Virtual reality
69
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69
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65
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61
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59
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59
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54
Markenimage
54
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40
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40
Network economics
40
Netzwerkökonomik
40
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Online-Handel
39
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38
Gamification
37
Beziehungsmarketing
36
Relationship marketing
36
Innovation management
35
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35
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35
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Reijmersdal, Eva A. van
5
Buijzen, Moniek
4
Evans, Nathaniel J.
4
Rozendaal, Esther
4
Storz, Cornelia
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Cohendet, Patrick
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Hamouti, Rhizlane
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mai, Enping
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Sapsed, Jonathan
2
Schramm-Klein, Hanna
2
Simon, Laurent
2
Steffen, Celina
2
Teipen, Christina
2
Teng, Ching-I
2
Waiguny, Martin K. J.
2
Yang, Jun
2
Aboolian, Robert
1
Abrate, Graziano
1
Agag, Gomaa M.
1
Aguiar, Mark
1
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
5
Journal of marketing communications
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Research policy : policy, management and economic studies of science, technology and innovation
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Technological forecasting & social change : an international journal
4
Industry and innovation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Amfiteatru economic : an economic and business research periodical
2
European research studies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The international journal of management education
2
The journal of media economics
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Advances in economics education
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Business history review
1
Creativity and innovation management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Electronic markets : the international journal on networked business
1
Entrepreneurship and regional development : an international journal
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of international management : EJIM
1
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ECONIS (ZBW)
171
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171
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Effects of user community sensing capability in digital product innovation : evidence from the video game industry
Ek, Peter
;
Sörhammar, David
- In:
International journal of innovation management : IJIM
26
(
2022
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10013269783
Saved in:
5
Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il
;
Lee, Woo Jin
;
Ko, Young Dae
- In:
International transactions in operational research : a …
29
(
2022
)
2
,
pp. 783-804
Persistent link: https://www.econbiz.de/10012795801
Saved in:
6
Innovate or game over? : examining effects of product innovativeness on video game success
Handrich, Franziska
;
Heidenreich, Sven
;
Krämer, Tobias
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
2
,
pp. 987-1002
Persistent link: https://www.econbiz.de/10013399911
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
9
Sustainable esports entrepreneurs in emerging countries : audacity, resourcefulness, innovation, transmission, and resilience in adversity
Allal-Chérif, Oihab
;
Guaita-Martínez, José Manuel
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541927
Saved in:
10
A narrative review of three streams of avatar marketing with potential, examples, and challenges
Ishigaki, Ryo
;
Leepsa, N. M.
- In:
International journal of innovation and technology …
21
(
2024
)
4
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014576687
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