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~subject:"Advertising"
~subject:"Deutschland"
~subject:"Internet"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Internet
Computerspiel
773
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
Internet marketing
118
Online-Marketing
118
Advertising effects
108
Werbewirkung
108
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75
Virtual reality
67
Virtuelle Realität
67
Experiment
65
Brand management
59
Markenführung
59
USA
59
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59
Brand image
54
Markenimage
54
Innovation
44
Children
40
Kinder
40
Network economics
40
Netzwerkökonomik
40
Video games
38
Gamification
37
Online retailing
37
Online-Handel
37
Innovation management
35
Innovationsmanagement
35
Product Placement
35
Product placement
35
Beziehungsmarketing
34
Relationship marketing
34
E-commerce
32
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121
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122
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37
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37
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27
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27
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19
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17
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17
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12
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English
112
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10
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Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mai, Enping
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Yang, Jun
2
Aboolian, Robert
1
Agag, Gomaa M.
1
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Amann, Rolf
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Auty, Susan
1
Bae, Jae Hwan
1
Ballouli, Khalid
1
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the review of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
European research studies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
The journal of media economics
2
The journal of product & brand management
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Information economics and policy : IEP
1
Innovation: organization & management : IOM
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
1
International journal of information technology and management : IJITM
1
International journal of market research
1
International journal of production economics
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
JMM : the international journal on media management
1
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ECONIS (ZBW)
122
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122
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1
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
2
Optimal seat allocation strategy for e-sports gaming center
Kwag, Sung Il
;
Lee, Woo Jin
;
Ko, Young Dae
- In:
International transactions in operational research : a …
29
(
2022
)
2
,
pp. 783-804
Persistent link: https://www.econbiz.de/10012795801
Saved in:
3
A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary
;
Estiri, Mehrdad
;
Janmohammadi, …
- In:
Oeconomia Copernicana
13
(
2022
)
1
,
pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
6
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
7
The impact of advertisements placement in the computer game on the effectiveness of social campaign messages
Borawska, Anna
;
Biercewicz, Konrad
;
Borawski, Mariusz
; …
- In:
European research studies
24
(
2021
)
2B
,
pp. 515-537
Persistent link: https://www.econbiz.de/10012664238
Saved in:
8
Improvement of the methodology of justification of design decisions for creating an image video
Potrashkova, Lyudmyla
- In:
Technology audit and production reserves
4
(
2021
)
4/60
,
pp. 11-14
Persistent link: https://www.econbiz.de/10013167146
Saved in:
9
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
10
Sales volume and online reviews in a sequential game
Zhou, Jianheng
;
Xu, Rongfei
;
Jiang, Changmin
- In:
Journal of the Operational Research Society
74
(
2023
)
10
,
pp. 2277-2288
Persistent link: https://www.econbiz.de/10014446098
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