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~subject:"Advertising"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Bildschirmspiel"
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Advertising
Deutschland
Computerspiel
773
Video game
773
Consumer behaviour
236
Konsumentenverhalten
236
Game theory
175
Spieltheorie
175
Social Web
129
Social web
129
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118
Online-Marketing
118
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108
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108
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75
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67
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67
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65
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59
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59
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59
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59
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54
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54
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44
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40
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40
Network economics
40
Netzwerkökonomik
40
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38
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38
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37
Online retailing
37
Online-Handel
37
Innovation management
35
Innovationsmanagement
35
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35
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35
Beziehungsmarketing
34
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34
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84
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31
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17
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13
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13
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79
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5
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Buijzen, Moniek
4
Evans, Nathaniel J.
4
Reijmersdal, Eva A. van
4
Vashisht, Devika
4
An, Soontae
3
Ghosh, Tathagata
3
Hoy, Mariea Grubbs
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Sreejesh, S.
3
Terlutter, Ralf
3
Cauberghe, Verolien
2
Cauberghe, Veroline
2
Dens, Nathalie
2
Dwivedi, Yogesh Kumar
2
Eastin, Matthew S.
2
Herrewijn, Laura
2
Hudders, Liselot
2
Hwang, Yongjin
2
Mau, Gunnar
2
Nelson, Michelle R.
2
Panic, Katarina
2
Pillai, Sreejesh S.
2
Poels, Karolien
2
Schramm-Klein, Hanna
2
Steffen, Celina
2
Teipen, Christina
2
Waiguny, Martin K. J.
2
Ahern, Lee
1
Ahmed, Md. Tanveer
1
Amann, Rolf
1
Antheunis, Marjolijn L.
1
Ashley, Christy
1
Auty, Susan
1
Ballouli, Khalid
1
Bang Nguyen Viet
1
Bang, Hye Jin
1
Behm-Morawitz, Elizabeth
1
Bellman, Steven
1
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Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Journal of marketing communications
5
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
The journal of media economics
2
Asia Pacific journal of marketing and logistics
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research studies
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of industrial organization
1
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Kölner Zeitschrift für Soziologie und Sozialpsychologie : KZfSS
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Media-Perspektiven
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Megatrend revija
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Oeconomia Copernicana
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Technology audit and production reserves
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ECONIS (ZBW)
84
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11
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
12
Effectiveness of in-game advertisements within role-playing games
Guerra, Luis
;
Saxena, Deepak
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 280-299
Persistent link: https://www.econbiz.de/10014309738
Saved in:
13
Content-, system-, and hardware-related effects on the experience of flow in VR gaming
Kunz, Reinhard
;
Zabel, Christian
;
Telkmann, Verena
- In:
The journal of media economics
34
(
2022
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10014293258
Saved in:
14
The impact of emerging technology influences product placement effectiveness : a scoping study from interactive marketing perspective
Pavlič, Jani
;
Tomažič, Tina
;
Kožuh, Ines
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 551-568
Persistent link: https://www.econbiz.de/10013536257
Saved in:
15
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
16
Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian
;
Wagner, David
;
Scheck, Barbara
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
Saved in:
17
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
18
The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
Saved in:
19
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
20
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
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