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~subject:"Advertising"
~subject:"Digital platform"
~subject:"E-commerce"
~subject:"Niche marketing strategy"
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Search: person:"Vermeulen, Ivar"
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Vermeulen, Ivar
4
Arendsen, Jolien
1
Bruggeman, Jeroen
1
Burgers, Christian
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Das, Enny
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Droog, Ellen
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Duiven, Rolien
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Etter, Michael
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ECONIS (ZBW)
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My home on the platform : exploring the physical privacy concerns of home-sharing providers
Ranzini, Giulia
;
Etter, Michael
;
Vermeulen, Ivar
- In:
International journal of hospitality management
86
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241487
Saved in:
2
Overlay ads in humorous online videos : it's a matter of timing
Vermeulen, Ivar
;
Droog, Ellen
;
Burgers, Christian
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1046-1066
Persistent link: https://www.econbiz.de/10012200366
Saved in:
3
Exploring killer ads : a terror management account of death in advertisements
Das, Enny
;
Duiven, Rolien
;
Arendsen, Jolien
;
Vermeulen, Ivar
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
Saved in:
4
Market positioning : the shifting effects of niche overlap
Bruggeman, Jeroen
;
Grunow, Daniela
;
Leenders, Mark A. A. M.
- In:
Industrial and corporate change
21
(
2012
)
6
,
pp. 1451-1477
Persistent link: https://www.econbiz.de/10009692089
Saved in:
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