Exploring killer ads : a terror management account of death in advertisements
Year of publication: |
2014
|
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Authors: | Das, Enny ; Duiven, Rolien ; Arendsen, Jolien ; Vermeulen, Ivar |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 10, p. 828-842
|
Subject: | Sterblichkeit | Mortality | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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